On average, a single brilliant blog post chock full of SEO keywords, thoughtful research and great images takes anywhere between 30-60 minutes to write. This doesn’t factor in the amount of time you need to edit, find and post images and market each blog post. Naturally, you are going to want to post new blogs at least a couple of times a week. When it’s all said and done, we’d say to plan on 5-10 hours a week to make blogging worth your while. This is a substantial amount of time, we realize – but after you get the hang of it, you can do faster and better than before. However, if “getting the hang of it” holds zero interest for you, ghostblogging could be the solution.
Ghostbloggers free you and your staff from the task of blogging so you can spend time promoting and growing your business. This isn’t to say that a ghostblogger takes over your entire blog and never gives you a say. Most ghostwriters are legitimate writers who rely on business owners to provide input and a content plan long before the first post is published. After a clear content strategy is devised, a good ghostwriter can be trusted to routinely turn in compelling posts that your following will want to read. Smart ghostbloggers who want to continue to work are ones who know how to collaborate. A few brainstorming sessions via email can help a business owner’s voice be heard while giving the writer a wealth of post ideas. Plus, your ghostblogger should have a wealth of knowledge when it comes to SEO and can be a great resource for picking out keywords and blog categories.
Mainly, ghostblogging should provide a sense of relief. In talented and capable hands, business owners can breathe easy – and maybe even get that power nap.