Brandsplat

hello@brandsplat.com | (800) 299-5498
Ghost Written Content In the Voice of Your Brand

  • Home
  • Estimates
  • Content
  • Clients
  • About
  • Contact
  • Blog
  • BEX Analytics

May 23, 2013 By Brandsplat Leave a Comment

Yahoo Buys Tumblr, Bloggers Mumble

Follow Us

  • RSS Feed
  • Facebook
  • LinkedIn
  • Twitter
  • Google+

It was the shot heard ’round the hipster blogging world on Monday when it was announced that Yahoo! was buying super-stylish blogging platform Tumblr for a cool $1 billion. For marketers bent on über visual blog creation, Tumblr has been tops for years. Unlike any other blogging channel, Tumblr caters to visual arts, design, memes, GIFS and, most importantly, that elusive younger demographic. So how will this deal effect Tumblr devotees and marketers? What changes can blogging-for-business experts expect? And how do Tumblr users feel about this mega branding blogging collision?

For its part, Yahoo! has loudly and proudly already vowed not to mess with Tumblr.

“Per the agreement and our promise not to screw it up, Tumblr will be independently operated as a separate business,” Yahoo! said in a statement.

Yahoo! contends that everything users and brands love about Tumblr will stay exactly the same. The purchase, insiders say, had less to do with Yahoo! wanting to improve Tumblr and more to do with good, old-fashioned cash. Reports estimate that Tumblr brings in about $13 million in revenue annually, and for a sagging company like Yahoo!, this was a wise purchase.

“Tumblr in terms of users and traffic is an immediate growth story for us,” Yahoo! Chief Executive Marissa Mayer said in an interview with Reuters earlier this week.

For marketers currently rocking Tumblr for their clients, they too can expect things to stay the same. Or so Yahoo! promises. Tumblr lovers are not so sure. Longtime users/fans of the site certainly have their doubts about the merger and have naturally taken to the Internet to express their concerns. “The beginning of end” and “they’ll ruin our home” are just a few of the Negative Nancy comments left on Tumblr and Twitter regarding the news. While others compared it to the unpopular Facebook/Instagram merger of last year, some have already vowed to leave Tumblr immediately.

Regardless of how you feel, Yahoo!’s purchase of Tumblr is bound to be watched by users, blog marketing professionals and business reporters alike. So readers, you tell us: Tumblr and Yahoo — match made in blogging heaven or hell? Sound off in the comments!

 

 

 

Filed Under: Blog Content Management, Blog Marketing Tagged With: blog creation, Blog Marketing

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

BRANDSPLAT creates articles, blogs, social media, and all written content in the voice of your brand. Our clients include entrepreneurs, personalities, mid-size companies, and some of the world's biggest brands.

Get our free Brandsplat Report.






    Search

    Categories

    • Analytics
    • Article Marketing
    • Blog Content Management
    • Blog Marketing
    • Brand Engagement
    • Brandcasting
    • Brandsplat Video Report
    • Business Development
    • Digital Engagement
    • Email Marketing
    • Facebook Management
    • Facebook Marketing
    • Five Things You Might Have Missed
    • General
    • Mobile Marketing
    • News
    • Online Brand Management
    • Online Marketing
    • Online video creation
    • Search Engine Marketing
    • SEO
    • Social Media Management
    • Social Media Marketing
    • Twitter Management
    • Twitter Marketing
    • Video Content
    • Viral Marketing
    • Weekly Five Things You Might Have Missed
    • Weekly Video Report

    Calendar

    • ► 2020
      • September
    • ► 2019
      • April
      • March
      • February
    • ► 2014
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ▼ 2013
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ► 2012
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ► 2011
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ► 2010
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ► 2009
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May

    Odds & Ends

    Guest Blogging Guidelines
    The Brandsplat Report
    Articles

    The Brandsplat Report

    A free monthly video with news and information about online strategy, marketing, and content.

    Search

    Home
    Content
    Clients
    Sitemap
    About
    Articles
    Brandsplat Report
    BEX Analytics
    (800) 299-5498
    hello@brandsplat.com
    Email
    http://twitter.com/@brandsplat
    http://linkedin.com/company/brandsplat
    http://brandsplat.com/videos/
    Copyright © 2019 Brandsplat | All rights reserved.