Brandsplat

hello@brandsplat.com | (800) 299-5498
Ghost Written Content In the Voice of Your Brand

  • Home
  • Estimates
  • Content
  • Clients
  • About
  • Contact
  • Blog
  • BEX Analytics

October 31, 2012 By Brandsplat Leave a Comment

Would You Read Your Blog?

Follow Us

  • RSS Feed
  • Facebook
  • LinkedIn
  • Twitter
  • Google+

Good blog writing, most of the time, has more to do with the message than the form. Sure, we all love great grammar and attractive layouts. But as we scroll and click our days away, it’s the blogs with a memorable message that stick with us — the ones that we send, share and pin. Corporate blogging shouldn’t be any different. Yet it’s easy to just pump out facts and marketing mumbo jumbo when blogging for business. Somehow, many bloggers equate business blogs with boring. Well, we think that’s just wrong. After all, shouldn’t your company blog be something you actually want to read?

“Would you read it?” was the question a creative writing guru of mine once posed to me after I had been grappling with a certain project I was unsure if I should pursue. This, at the time, was a real head scratcher. “Of course I’d read it!” was my immediate reaction… but after taking a long look, I wasn’t so positive. Honestly, it was sort of uninteresting and it didn’t really sound like me. Plus, I think I was writing it for other people based on some idea of what I thought they should like. So would I read it? The painful answer was no.

But out of such a “no” slowly emerges the truth. The truth for me is that I wasn’t writing something I was proud of. Seeing this, I could head in the right direction and work on something I would want to read. It’s the same for blogging. The truth for blog marketers is that we want our company’s blogs to be interesting and for people to actually read the darn things. It isn’t solely about keywords and SEO. It’s about putting out a message that really tells readers about our business. Interesting blog posts equal interested followers/customers. Makes sense, right?

So, dear readers, it’s your turn to answer: Would you read your own blog? If yes, tell us how you got to a place where your blog is something to be proud of. If no, tell us what about your blog needs fixing.

Filed Under: Blog Content Management, Blog Marketing Tagged With: Blog Writing, blogging for business

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

BRANDSPLAT creates articles, blogs, social media, and all written content in the voice of your brand. Our clients include entrepreneurs, personalities, mid-size companies, and some of the world's biggest brands.

Get our free Brandsplat Report.






    Search

    Categories

    • Analytics
    • Article Marketing
    • Blog Content Management
    • Blog Marketing
    • Brand Engagement
    • Brandcasting
    • Brandsplat Video Report
    • Business Development
    • Digital Engagement
    • Email Marketing
    • Facebook Management
    • Facebook Marketing
    • Five Things You Might Have Missed
    • General
    • Mobile Marketing
    • News
    • Online Brand Management
    • Online Marketing
    • Online video creation
    • Search Engine Marketing
    • SEO
    • Social Media Management
    • Social Media Marketing
    • Twitter Management
    • Twitter Marketing
    • Video Content
    • Viral Marketing
    • Weekly Five Things You Might Have Missed
    • Weekly Video Report

    Calendar

    • ► 2020
      • September
    • ► 2019
      • April
      • March
      • February
    • ► 2014
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ► 2013
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ▼ 2012
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ► 2011
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ► 2010
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ► 2009
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May

    Odds & Ends

    Guest Blogging Guidelines
    The Brandsplat Report
    Articles

    The Brandsplat Report

    A free monthly video with news and information about online strategy, marketing, and content.

    Search

    Home
    Content
    Clients
    Sitemap
    About
    Articles
    Brandsplat Report
    BEX Analytics
    (800) 299-5498
    hello@brandsplat.com
    Email
    http://twitter.com/@brandsplat
    http://linkedin.com/company/brandsplat
    http://brandsplat.com/videos/
    Copyright © 2019 Brandsplat | All rights reserved.