We’re always keeping our eyes open for new innovations in blog writing and blog marketing. From plug-ins to new trends, the blogging world has a new talked-about tool almost every week. But new blogging platforms seem to have a tough time sticking around due to the massive stranglehold Blogger and WordPress have over the blogging world. So yesterday we were intrigued when we read about Medium, the new blogging platform from Twitter founders Biz Stone and Evan Williams.
According to The Wall Street Journal, Stone and Williams created Medium as a “new publishing tool, touted as a means to help create and sift through content on an increasingly cluttered Internet.” Medium, which is currently in very exclusive preview stages, is a blogging platform that hopes to inspire lots of photos and longer posts than you’d find on Twitter. “Lots of services have successfully lowered the bar for sharing information, but there’s been less progress toward raising the quality of what’s produced,” Williams tells the WSJ of Medium.
Medium hopes to change the way bloggers organize posts, too. “Collections” on Medium gather like topics together and can be viewed as one set of posts, either publicly or privately. “Look What I Made” is a public collection designed to inspire users to show off their creative blogging skills. Stone and Williams are taking their time developing Medium and have not set an immediate release date.
But will Medium mean anything to blogging for business experts or online marketers? We’re gonna say yes. It’s early in the game, but Stone and Williams can’t ever be counted out; after all, Twitter has transformed the way most companies do PR online. Medium, if developed in the same way, is sure to at least round up tons of followers if only for the curiosity factor.