Brandsplat

hello@brandsplat.com | (800) 299-5498
Ghost Written Content In the Voice of Your Brand

  • Home
  • Estimates
  • Content
  • Clients
  • About
  • Contact
  • Blog
  • BEX Analytics

December 22, 2011 By Dawn Walnoha Leave a Comment

Will Facebook’s Timeline Turn Out to Be a Goldmine for Marketers?

Follow Us

  • RSS Feed
  • Facebook
  • LinkedIn
  • Twitter
  • Google+

Like the unpredictable weather or the follies of a local sports team, Facebook updates have become one of humanity’s favorite things to complain about. Generally speaking, people aren’t big fans of change, so when your cozy social media blanket looks and feels different, all hell breaks loose. Last week, Facebook unveiled its much-discussed and prematurely hated for no good reason Timeline. While regular folks are bemoaning the look and usability of Timeline, marketers are wondering what impact, if any, will the change have on social media marketing?

Facebook CEO Mark Zuckerberg has touted Timeline as a tool to share life experiences, while haters have labeled Timeline as the final death to online privacy. But what the heck is it, really? Timeline, according to ReadWriteWeb, “turns the profile into an illustrated browsable history of a user’s entire life, with major milestones and little moments smartly chosen by Facebook’s algorithm.” The look of Timeline is more graphic and less cluttered with Facebook’s blue and white branding. And that’s the good news. Facebook has need a facelift for some time and this new one will entice folks to spend even more time on the site. Also great is the user-controlled history that can be shared. Users have the ultimate say on what information is put on their timeline and when.

And that is also the bad news. Some Timeline critics claim that the app has the potential to take over-sharing of user information to new heights. There has been some concern that marketers will now have access to even more details on Facebook users lives, likes and loyalties.

The biggest negative we can see with Timeline, however, is that brand pages won’t have access to the new look. Social media marketing clients are now stuck using Facebook Pages and its ever-constrictive confines. Pages are become less about small businesses being able to spread the word about their companies and more about solicitation to advertise on Facebook.

But readers, you tell us what you think. Is Timeline a hit or a total miss? Let’s dish about it in the comments section below!

Filed Under: Facebook Management, Facebook Marketing, Social Media Management Tagged With: Facebook marketing, Social Media Marketing

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

BRANDSPLAT creates articles, blogs, social media, and all written content in the voice of your brand. Our clients include entrepreneurs, personalities, mid-size companies, and some of the world's biggest brands.

Get our free Brandsplat Report.






    Search

    Categories

    • Analytics
    • Article Marketing
    • Blog Content Management
    • Blog Marketing
    • Brand Engagement
    • Brandcasting
    • Brandsplat Video Report
    • Business Development
    • Digital Engagement
    • Email Marketing
    • Facebook Management
    • Facebook Marketing
    • Five Things You Might Have Missed
    • General
    • Mobile Marketing
    • News
    • Online Brand Management
    • Online Marketing
    • Online video creation
    • Search Engine Marketing
    • SEO
    • Social Media Management
    • Social Media Marketing
    • Twitter Management
    • Twitter Marketing
    • Video Content
    • Viral Marketing
    • Weekly Five Things You Might Have Missed
    • Weekly Video Report

    Calendar

    • ► 2020
      • September
    • ► 2019
      • April
      • March
      • February
    • ► 2014
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ► 2013
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ► 2012
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ▼ 2011
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ► 2010
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ► 2009
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May

    Odds & Ends

    Guest Blogging Guidelines
    The Brandsplat Report
    Articles

    The Brandsplat Report

    A free monthly video with news and information about online strategy, marketing, and content.

    Search

    Home
    Content
    Clients
    Sitemap
    About
    Articles
    Brandsplat Report
    BEX Analytics
    (800) 299-5498
    hello@brandsplat.com
    Email
    http://twitter.com/@brandsplat
    http://linkedin.com/company/brandsplat
    http://brandsplat.com/videos/
    Copyright © 2019 Brandsplat | All rights reserved.