Brandsplat

hello@brandsplat.com | (800) 299-5498
Ghost Written Content In the Voice of Your Brand

  • Home
  • Estimates
  • Content
  • Clients
  • About
  • Contact
  • Blog
  • BEX Analytics

September 27, 2011 By Brandsplat Leave a Comment

Why Digital PR is Recession-proof

Follow Us

  • RSS Feed
  • Facebook
  • LinkedIn
  • Twitter
  • Google+

While we were enjoying this blog from Social Media Examiner about the perks of social media and public relations, we remembered our good old days at a ’90s PR firm. Spending hours stuffing press kits, faxing stacks of press releases to news outlets, running to the post office and FedEx every time we needed to get materials to a client quickly. Good times. Those PR practices of yesteryear seem downright archaic today. Modern PR would be sunk if it wasn’t for social media, online branding and digital press releases. But more than the ease of this new phase of PR, it occurred to us how much more affordable digital PR is than the old school ways of doing things.

It’s no secret the post office is in deep doo-doo and it’s easy to see why. PR firms and other communication businesses use to keep the Post Office in the black by constantly sending out packages and press kits. Now the dollars once spent on postage can be spent on hiring someone to upkeep social media accounts for clients. Think about it: How times have we ditched a card or a letter in favor of connecting with either someone on Facebook or Twitter? Our clients, as well as their clients, are all on social media, so getting in touch with them is not only easy, it’s free.

And let’s not forget how much we used to spend on printing. Printed materials in the PR world used to be churned out for every major (and nearly every minor) event. Those coins are now being sunk into digital newsletters and email marketing campaigns. Gone also are the big-time phone systems and group conference calls. Obviously, smartphones and Skype rendered those expensive dinosaurs obsolete. Gone too are the face-to-face lunches and day-long meetings. Those time- and dollar-sucking techniques have been dumped thanks to digital communication.

But the great thing about digital PR is that anybody with any budget can cook up an effective public relations strategy without the big money those fancy firms used to toss around. It doesn’t matter how good/bad the economy, nearly everybody has access to a computer and a way to reach out to clients for little or no money.

So readers, you tell us. What’s your genius recession-proof PR plan?

Filed Under: Digital Engagement, Email Marketing, Online Brand Management, Online Marketing, Social Media Management Tagged With: affordable digital PR, Digital Engagement, Social Media

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

BRANDSPLAT creates articles, blogs, social media, and all written content in the voice of your brand. Our clients include entrepreneurs, personalities, mid-size companies, and some of the world's biggest brands.

Get our free Brandsplat Report.






    Search

    Categories

    • Analytics
    • Article Marketing
    • Blog Content Management
    • Blog Marketing
    • Brand Engagement
    • Brandcasting
    • Brandsplat Video Report
    • Business Development
    • Digital Engagement
    • Email Marketing
    • Facebook Management
    • Facebook Marketing
    • Five Things You Might Have Missed
    • General
    • Mobile Marketing
    • News
    • Online Brand Management
    • Online Marketing
    • Online video creation
    • Search Engine Marketing
    • SEO
    • Social Media Management
    • Social Media Marketing
    • Twitter Management
    • Twitter Marketing
    • Video Content
    • Viral Marketing
    • Weekly Five Things You Might Have Missed
    • Weekly Video Report

    Calendar

    • ► 2020
      • September
    • ► 2019
      • April
      • March
      • February
    • ► 2014
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ► 2013
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ► 2012
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ▼ 2011
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ► 2010
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ► 2009
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May

    Odds & Ends

    Guest Blogging Guidelines
    The Brandsplat Report
    Articles

    The Brandsplat Report

    A free monthly video with news and information about online strategy, marketing, and content.

    Search

    Home
    Content
    Clients
    Sitemap
    About
    Articles
    Brandsplat Report
    BEX Analytics
    (800) 299-5498
    hello@brandsplat.com
    Email
    http://twitter.com/@brandsplat
    http://linkedin.com/company/brandsplat
    http://brandsplat.com/videos/
    Copyright © 2019 Brandsplat | All rights reserved.