Brandsplat

hello@brandsplat.com | (800) 299-5498
Ghost Written Content In the Voice of Your Brand

  • Home
  • Estimates
  • Content
  • Clients
  • About
  • Contact
  • Blog
  • BEX Analytics

May 15, 2009 By Brandsplat Leave a Comment

What is Brandcasting?

Follow Us

  • RSS Feed
  • Facebook
  • LinkedIn
  • Twitter
  • Google+

The idea behind broadcasting, or at least the visual metaphor, is the act of throwing out a big net with the intention of catching a lot of fish. The net that is cast for marketers usually comes in the form of a television commercial during a primetime show or, if you want to catch a lot of fish, during a big event like the Super Bowl.  So if broadcasting is capturing a large audience with a really big net, what is “brandcasting?” Brandcasting is the distribution of engaging online content that raises brand awareness as well as  “findability” on the web (see Brandsplat at brandsplat.com).

While broadcasting is more like a one shot deal (or at least a short term deal) that costs large sums of money, brandcasting works in a more cost-effective and cumulative way; the longer you brandcast with good content, the greater the results.  The strategy embraces all the metrics of an ROI (Return On Investment) approach.  However, unlike other bottom-line methods, brandcasting content can be a valuable and informative resource for potential customers.   And, at the same time, it distributes a company’s brand and establishes its expertise.  Branding is, after all, just another way of telling a company’s story and, with brandcasting,  that story itakes the form of engaging articles, quality blog writing, and even online video.  It provides potential customers with worthwhile information and engages them with the company brand.

Pay Per Click (PPC) models, commercials, banners and pop-ups all have their place and can be quite effective.  But they work like a hammer, banging away at the viewer.  Brandcasting is a more positive and organic way to get the word out.  Search engines like Google and Yahoo now give more weight to brands.  According to a recent blog post by UK digital marketing consultant Tom Simpson, “Google has recently updated it’s algorithm to give more weight to strong online brands in the organic search results” . He goes on to say, “Brands are a safe bet in terms of relevant results for a given keyword, and that’s great in terms of usability.”

When asked about this change on a recent YouTube Moderated video, Matt Cutts, a well-respected Google software engineer, explained the change in terms of putting more weight on things like trust, authority, reputation, page rank, and high quality.

Mr. Cutts and Mr. Simpson are saying the same thing. Solid brands do a good job building on those attributes that Mr. Cutts says Google recognizes”“ trust, authority, reputation, etc.  It’s intrinsic to building a brand. So naturally the better established brands will be given more weight in search results. That’s very good news for companies that engage in brandcasting.

Enzo F. Cesario

Filed Under: Brandcasting Tagged With: Brandcasting

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

BRANDSPLAT creates articles, blogs, social media, and all written content in the voice of your brand. Our clients include entrepreneurs, personalities, mid-size companies, and some of the world's biggest brands.

Get our free Brandsplat Report.






    Search

    Categories

    • Analytics
    • Article Marketing
    • Blog Content Management
    • Blog Marketing
    • Brand Engagement
    • Brandcasting
    • Brandsplat Video Report
    • Business Development
    • Digital Engagement
    • Email Marketing
    • Facebook Management
    • Facebook Marketing
    • Five Things You Might Have Missed
    • General
    • Mobile Marketing
    • News
    • Online Brand Management
    • Online Marketing
    • Online video creation
    • Search Engine Marketing
    • SEO
    • Social Media Management
    • Social Media Marketing
    • Twitter Management
    • Twitter Marketing
    • Video Content
    • Viral Marketing
    • Weekly Five Things You Might Have Missed
    • Weekly Video Report

    Calendar

    • ►2020
      • September
    • ►2019
      • April
      • March
      • February
    • ►2014
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ►2013
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ►2012
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ►2011
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ►2010
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ▼2009
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May

    Odds & Ends

    Guest Blogging Guidelines
    The Brandsplat Report
    Articles

    The Brandsplat Report

    A free monthly video with news and information about online strategy, marketing, and content.

    Search

    Home
    Content
    Clients
    Sitemap
    About
    Articles
    Brandsplat Report
    BEX Analytics
    (800) 299-5498
    hello@brandsplat.com
    Email
    http://twitter.com/@brandsplat
    http://linkedin.com/company/brandsplat
    http://brandsplat.com/videos/
    Copyright © 2019 Brandsplat | All rights reserved.