Brandsplat

hello@brandsplat.com | (800) 299-5498
Ghost Written Content In the Voice of Your Brand

  • Home
  • Estimates
  • Content
  • Clients
  • About
  • Contact
  • Blog
  • BEX Analytics

October 17, 2011 By Brandsplat Leave a Comment

Welcome to the New Viral Marketing Age

Follow Us

  • RSS Feed
  • Facebook
  • LinkedIn
  • Twitter
  • Google+

If you’re shopping around for custom content, chances are you’re considering video. And we can’t blame you. A sleek, smart viral marketing campaign is on every marketer’s wish list. And great-looking, brand-relevant viral videos and marketing aren’t just for the big boys anymore. We’re knee-deep in a “viral success for the people” movement which challenges digital engagement experts, big and small, to throw down with highly watchable video campaigns. But it isn’t just marketing types responding to online commercials and branded videos. It’s the every day Joes (aka consumers) who are watching — and loving — viral campaigns.

If you need any proof that we are in fact living in a new era of viral, I have two words for you: director’s cut. The phrase once was reserved for film auteurs who wanted to present the full-length version of their movie. Today, director’s cuts of popular online commercials are popping up all over the place. And even crazier, people are watching them. Samsung’s “The Way We’re Wired” ad is just one of many that has a director’s cut floating around online. While 722 and growing views is a far cry from viral, the fact that people wanted to see even more of director Nicolas Caicoya’s smart but omnipresent ad is impressive.

Beyond director’s cuts, brands big and small are using viral to flex their creative muscles. Take this funny, fake car commercial from the band The Black Keys as an example. Titled “El Camino ad” and featuring Patrick Carney from the cable hit Breaking Bad, this parody features a car salesman having a horrible time trying to film a low-budget commercial. While it looks realistic, the ad is really promoting El Camino, the latest record by the Black Keys. Inching its way closer to 130k views on YouTube, the spot is a perfect picture of the new era of viral marketing.

So, readers, you tell us: Do you like branded viral content as much as you do traditional entertainment like television and movies? Or are you a hold out who is still anti-Internet advertising? Holler at us in the comments section!

Filed Under: Video Content, Viral Marketing Tagged With: custom content, Digital Engagement

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

BRANDSPLAT creates articles, blogs, social media, and all written content in the voice of your brand. Our clients include entrepreneurs, personalities, mid-size companies, and some of the world's biggest brands.

Get our free Brandsplat Report.






    Search

    Categories

    • Analytics
    • Article Marketing
    • Blog Content Management
    • Blog Marketing
    • Brand Engagement
    • Brandcasting
    • Brandsplat Video Report
    • Business Development
    • Digital Engagement
    • Email Marketing
    • Facebook Management
    • Facebook Marketing
    • Five Things You Might Have Missed
    • General
    • Mobile Marketing
    • News
    • Online Brand Management
    • Online Marketing
    • Online video creation
    • Search Engine Marketing
    • SEO
    • Social Media Management
    • Social Media Marketing
    • Twitter Management
    • Twitter Marketing
    • Video Content
    • Viral Marketing
    • Weekly Five Things You Might Have Missed
    • Weekly Video Report

    Calendar

    • ► 2020
      • September
    • ► 2019
      • April
      • March
      • February
    • ► 2014
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ► 2013
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ► 2012
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ▼ 2011
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ► 2010
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ► 2009
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May

    Odds & Ends

    Guest Blogging Guidelines
    The Brandsplat Report
    Articles

    The Brandsplat Report

    A free monthly video with news and information about online strategy, marketing, and content.

    Search

    Home
    Content
    Clients
    Sitemap
    About
    Articles
    Brandsplat Report
    BEX Analytics
    (800) 299-5498
    hello@brandsplat.com
    Email
    http://twitter.com/@brandsplat
    http://linkedin.com/company/brandsplat
    http://brandsplat.com/videos/
    Copyright © 2019 Brandsplat | All rights reserved.