Brandsplat

hello@brandsplat.com | (800) 299-5498
Ghost Written Content In the Voice of Your Brand

  • Home
  • Estimates
  • Content
  • Clients
  • About
  • Contact
  • Blog
  • BEX Analytics

April 23, 2013 By Brandsplat Leave a Comment

Want Great Videos? Ask a Fan

Follow Us

  • RSS Feed
  • Facebook
  • LinkedIn
  • Twitter
  • Google+

Every brand wants masterful, memorable and eye-popping online video creation. There’s just one problem: Many companies don’t know where to begin. Lots of businesses mistakenly believe that simply because they’ve watched a lot of snappy, hit viral videos that they can easily make one of their own. That couldn’t be further from the truth. From simple things (like how to hold a video camera and coming up with a clever storyline) to difficult tasks (like editing and marketing) take skill and talent. Don’t have either one of those things? Well, maybe your fans do.

Fan-made videos have dominated the Internet and viral landscape for years, and the genre recently made headlines once again. Just yesterday, a fan-made music video for Daft Punk’s new song “Get Lucky” sent fellow fans and music bloggers alike into a tizzy. The clip uses pre-existing footage of featured vocalist Pharrell mashed-up with clips from the group’s 2006 documentary, Electrorama. But the fan-made pandemonium doesn’t stop there. Pop culture zeitgeist like Pretty Little Liars, Pokemon and Lady Gaga are just a handful of phenoms that have recently inspired fan-made clips.

Naturally, the smarty pants from advertising land have honed in on the power of videos created by fans. Doritos, Pepsi, Blackberry and Chevrolet have all called on the talents of their respective fans to come up with videos. Not only do these creations slice the work (and advertising dollars) in half, but calling for fan-made videos is a terrific way to engage social media followers and drive website traffic. Dr. Pepper is the most recent company to turn to followers for cheap labor and inspiration. The campaign, Be The Next 1, is looking for videos from one-of-a-kind fans with unique stories. Dr. Pepper’s followers on Twitter and Facebook will then choose which one will be featured in a national commercial.

But you don’t have to be a soda giant or a rock star to get followers excited about making videos. Simple product testimonials, footage of beloved family pets and videos of clients talking about your services are just a few ideas to get fans’ creative juices flowing. Video contests are really fun and easy ways to spike engagement and video content on social media. Just be specific about what you want, give guidelines and deadlines, set prizes and let the video-mania begin!

Filed Under: Video Content, Viral Marketing Tagged With: online video creation

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

BRANDSPLAT creates articles, blogs, social media, and all written content in the voice of your brand. Our clients include entrepreneurs, personalities, mid-size companies, and some of the world's biggest brands.

Get our free Brandsplat Report.






    Search

    Categories

    • Analytics
    • Article Marketing
    • Blog Content Management
    • Blog Marketing
    • Brand Engagement
    • Brandcasting
    • Brandsplat Video Report
    • Business Development
    • Digital Engagement
    • Email Marketing
    • Facebook Management
    • Facebook Marketing
    • Five Things You Might Have Missed
    • General
    • Mobile Marketing
    • News
    • Online Brand Management
    • Online Marketing
    • Online video creation
    • Search Engine Marketing
    • SEO
    • Social Media Management
    • Social Media Marketing
    • Twitter Management
    • Twitter Marketing
    • Video Content
    • Viral Marketing
    • Weekly Five Things You Might Have Missed
    • Weekly Video Report

    Calendar

    • ► 2020
      • September
    • ► 2019
      • April
      • March
      • February
    • ► 2014
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ▼ 2013
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ► 2012
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ► 2011
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ► 2010
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ► 2009
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May

    Odds & Ends

    Guest Blogging Guidelines
    The Brandsplat Report
    Articles

    The Brandsplat Report

    A free monthly video with news and information about online strategy, marketing, and content.

    Search

    Home
    Content
    Clients
    Sitemap
    About
    Articles
    Brandsplat Report
    BEX Analytics
    (800) 299-5498
    hello@brandsplat.com
    Email
    http://twitter.com/@brandsplat
    http://linkedin.com/company/brandsplat
    http://brandsplat.com/videos/
    Copyright © 2019 Brandsplat | All rights reserved.