Brandsplat

hello@brandsplat.com | (800) 299-5498
Ghost Written Content In the Voice of Your Brand

  • Home
  • Estimates
  • Content
  • Clients
  • About
  • Contact
  • Blog
  • BEX Analytics

May 10, 2012 By Brandsplat Leave a Comment

Viral Campaign Calls for Mother’s Day Boycott

Follow Us

  • RSS Feed
  • Facebook
  • LinkedIn
  • Twitter
  • Google+

Holidays are usually a time when the web is abuzz with the latest seasonal viral video hits designed to bring in big dollars while capitalizing on the festive spirit of the moment. Marketers, especially near Mother’s Day, pour their creative hearts and souls into online video creation. But this year, the star-studded viral video everybody is talking about is for a campaign that urges people around the globe not to celebrate Mother’s Day.

Every Mother Counts is the non-profit organization founded by former supermodel Christy Turlington Burns to raise awareness about the health complications that women around the globe face when they are expecting and giving birth. Nearly 358,000, according to Every Mother Counts, die each year due to complications in pregnancy and childbirth. For each woman who dies every year during childbirth, at least 20 to 30 additional mothers suffer from lifelong debilitating disabilities. Turlington Burns is using Mother’s Day as a platform to draw national attention to these shocking statistics and, like any good online marketer, she’s got a video to help get her message across. While not yet KONY-esque in views, Every Mother Counts has been grabbing headlines and racking up views (around 52,000 as this blog was written) mainly due to the serious star power in the video. Debra Messing, Jennifer Connelly, Kelly Rutherford, Blythe Danner and Ann Curry are just a few of the famous faces in the spot. Yet the campaign is also gaining notoriety for its call to action. Turlington Burns and her famous friends want moms around the country to stay silent on Mother’s Day. No phone calls. No status updates. No brunch with the kiddies. All in what the ad calls “an act of solidarity for at-risk mothers around the world.” Facebook is promoting the day of silence, too, with information on the campaign and donation gift ideas to take the place of traditional flowers and chocolates.

Naturally, many traditional types think Turlington Burns is off her rocker. Some blogs have even painted her as an extremist trying to ruin a great holiday. We suspect these are people from Hallmark. But how do you feel? Can a video that calls for silence on Mother’s Day really make a difference? And as a viral content campaign, does No Mother’s Day hit or miss its mark? Sound off below!

Filed Under: Online Brand Management, Online Marketing, Video Content, Viral Marketing Tagged With: online video creation

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

BRANDSPLAT creates articles, blogs, social media, and all written content in the voice of your brand. Our clients include entrepreneurs, personalities, mid-size companies, and some of the world's biggest brands.

Get our free Brandsplat Report.






    Search

    Categories

    • Analytics
    • Article Marketing
    • Blog Content Management
    • Blog Marketing
    • Brand Engagement
    • Brandcasting
    • Brandsplat Video Report
    • Business Development
    • Digital Engagement
    • Email Marketing
    • Facebook Management
    • Facebook Marketing
    • Five Things You Might Have Missed
    • General
    • Mobile Marketing
    • News
    • Online Brand Management
    • Online Marketing
    • Online video creation
    • Search Engine Marketing
    • SEO
    • Social Media Management
    • Social Media Marketing
    • Twitter Management
    • Twitter Marketing
    • Video Content
    • Viral Marketing
    • Weekly Five Things You Might Have Missed
    • Weekly Video Report

    Calendar

    • ► 2020
      • September
    • ► 2019
      • April
      • March
      • February
    • ► 2014
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ► 2013
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ▼ 2012
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ► 2011
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ► 2010
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ► 2009
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May

    Odds & Ends

    Guest Blogging Guidelines
    The Brandsplat Report
    Articles

    The Brandsplat Report

    A free monthly video with news and information about online strategy, marketing, and content.

    Search

    Home
    Content
    Clients
    Sitemap
    About
    Articles
    Brandsplat Report
    BEX Analytics
    (800) 299-5498
    hello@brandsplat.com
    Email
    http://twitter.com/@brandsplat
    http://linkedin.com/company/brandsplat
    http://brandsplat.com/videos/
    Copyright © 2019 Brandsplat | All rights reserved.