The holiday season is the busiest time of the year, but for some businesses it can seem like a mixed blessing. Retail establishments are selling more goods, but they also must deal with the side effects of increased foot traffic. Other businesses, depending on what they sell, may actually bring in less revenue over the holidays, as people are saving up to decorate and buy gifts. If you play your cards right, though, proper social media marketing can actually help to ensure that your business stands out this holiday season.
Capitalize on Other’s Stories
Some business owners are afraid of sharing competitors’ success stories, but as any social media expert will tell you, this is an outdated way of thinking. Sharing popular news stories–even those describing the achievements of another company– is a way for you to be a part of that success. It allows you to interact with your audience and demonstrate good will towards other companies, so the next time you see a story that peaks your interest, re-post it to your own platforms and comment on it.
What Should You Share?
Around the holidays, there are a wide variety of stories that your business can share; for example, stories of people who spread holiday cheer in unusual ways. When you post the story, keep your brand in mind and make an appropriate comment. Also, if you see anyone, even one of your competitors, post a picture or video of an impressive holiday display. Don’t be afraid to compliment them.
Posting about a competitor in this way can earn you more traffic than you might expect. As part of your social media marketing plan, make sure that you are sharing at least one story like this every week. It will increase engagement and push your brand to the top of people’s minds.
Spread the Holiday Cheer
You should also consult with a social media expert about your own holidays posts. Just like you will be looking for images and stories to share with your customers, other people will as well. Being a savvy business owner means putting out stories and images of your own that help promote the holiday spirit.
The more original and unique your methods are, the better your chances of getting them shared. If you want to really cause a stir, don’t be afraid to be silly (if it fits your brand!). One comical way to get yourself out there would be to take an image someone else shared and do a side-by-side with your own failed attempt. Nothing is more down to earth than a business showing it can have some fun around the holidays.