Brandsplat

hello@brandsplat.com | (800) 299-5498
Ghost Written Content In the Voice of Your Brand

  • Home
  • Estimates
  • Content
  • Clients
  • About
  • Contact
  • Blog
  • BEX Analytics

April 25, 2012 By Brandsplat Leave a Comment

Two Magazines Target Fashion & Beauty Bloggers

Follow Us

  • RSS Feed
  • Facebook
  • LinkedIn
  • Twitter
  • Google+

Blog writing can translate to big bucks in the fashion and beauty industry. Over the years, we’ve seen the front rows of fashion shows infiltrated with bloggers — most of whom don’t work for big time fashion magazines. Fashion magazines, for their part, embraced the changing tides and were amongst the first of traditional publications to embrace bloggers. This week two powerhouses, Allure and Lucky, have announced two splashy blogger-themed events specially designed for beauty and fashion blog creation mavens.

Call it an inevitability or a sign of the times, but Allure’s Beauty Blogger Awards are a stroke of marketing genius. Not only does the competition call on Allure’s readers to choose the best beauty blogger but the contest relies on the nominated bloggers to help drum up interest in the showdown. And all of it is being co-sponsored by cosmetics company Revlon, of course. The pool of bloggers was narrowed down to 15 which Allure says includes “an astrophysics student, a medical student and a former Wall Street executive who left big business to blog.” Over the next five weeks, the bloggers will be asked to blog on specific topics and, one by one, readers will decide who stays in the competition. The winning blogger gets a VIP package to New York Fashion Week and the opportunity to be published in Allure.

Shopping bible Lucky magazine is taking a different approach to wooing bloggers. FABB, the Fashion and Beauty Blog conference, is a West Coast blogging conference with serious star power. Sponsored by P&G Beauty and Grooming, the conference features speakers like designer Zac Posen, actress Jessica Alba, Mad Men costume designer Janie Bryant and Hunger Games star Elizabeth Banks. Lucky clearly cooked up this Los Angeles function to give bloggers something to blog about. The one-day event is chock full of speakers, events and giveaways sure to inspire a blogging frenzy.

Obviously, the fashion industry knows that happy bloggers means more coverage. But it goes deeper than that. Companies of all sizes would be wise not only to work diligently on their own blogs but to embrace other blogs that can help promote their industry. Bloggers love having the exclusive on something and small businesses love getting press coverage. It’s a win-win that never goes out of style.

Filed Under: Blog Content Management, Blog Marketing Tagged With: blog creation, Blog Writing

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

BRANDSPLAT creates articles, blogs, social media, and all written content in the voice of your brand. Our clients include entrepreneurs, personalities, mid-size companies, and some of the world's biggest brands.

Get our free Brandsplat Report.






    Search

    Categories

    • Analytics
    • Article Marketing
    • Blog Content Management
    • Blog Marketing
    • Brand Engagement
    • Brandcasting
    • Brandsplat Video Report
    • Business Development
    • Digital Engagement
    • Email Marketing
    • Facebook Management
    • Facebook Marketing
    • Five Things You Might Have Missed
    • General
    • Mobile Marketing
    • News
    • Online Brand Management
    • Online Marketing
    • Online video creation
    • Search Engine Marketing
    • SEO
    • Social Media Management
    • Social Media Marketing
    • Twitter Management
    • Twitter Marketing
    • Video Content
    • Viral Marketing
    • Weekly Five Things You Might Have Missed
    • Weekly Video Report

    Calendar

    • ► 2020
      • September
    • ► 2019
      • April
      • March
      • February
    • ► 2014
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ► 2013
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ▼ 2012
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ► 2011
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ► 2010
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ► 2009
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May

    Odds & Ends

    Guest Blogging Guidelines
    The Brandsplat Report
    Articles

    The Brandsplat Report

    A free monthly video with news and information about online strategy, marketing, and content.

    Search

    Home
    Content
    Clients
    Sitemap
    About
    Articles
    Brandsplat Report
    BEX Analytics
    (800) 299-5498
    hello@brandsplat.com
    Email
    http://twitter.com/@brandsplat
    http://linkedin.com/company/brandsplat
    http://brandsplat.com/videos/
    Copyright © 2019 Brandsplat | All rights reserved.