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October 5, 2009 By splatter Leave a Comment

Timberland says get off your gluteus maximus and stay on your feet.

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timberland_boot

I don’t know about you, but most days I pretty much sit on my cheeks all day long in front of the warm glow of my computer. But I may be doing less of that now considering the latest offering from the outdoor outfitter Timberland which just recently launched stayonyourfeet.com for their line of Timberland PRO workboots. This is no ordinary, dull, destination site. No, it’s more than that. This site offers visitors a leg up in these harsh economic times by offering a free job listing service. According to the site,

Through a partnership with CareerBuilder.com, workers can view job listings relevant to specific industries such as construction and manufacturing, and can also opt-in to receive text messages with job openings delivered in real-time.

The service ties right into the brand and offers visitors more than a hard sell. Another bonus for visitors is a promotion where you have the opportunity to enter a contest to win a free pair of Timberland PRO Endurance workboots by crafting a story of 150 words or less about your toughest day on the job. They’re giving away a free pair each week, and at the end of the contest a grand prize winner will receive receive a $1,000 American Express gift card and a pair of Timberland PRO® Endurance workboots for themselves and four lucky friends. You can bet I’ll spend a few extra hours in my chair vying for the top prize. Digital engagement of the campaign includes Twitter (@TimberlandPro), Facebook and YouTube, as well as local market radio and a TV push. So what are you waiting for? Get cumfy in your cushy office chair and get to work. For more information on the promotion visit: www.stayonyourfeet.com/giveaway

Filed Under: Digital Engagement, Social Media Marketing, Viral Marketing Tagged With: @timberlandPro, Digital Engagement, facebook, Social Media, Timberland PRO, twitter, YouTube

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