Brandsplat

hello@brandsplat.com | (800) 299-5498
Ghost Written Content In the Voice of Your Brand

  • Home
  • Estimates
  • Content
  • Clients
  • About
  • Contact
  • Blog
  • BEX Analytics

April 3, 2012 By Brandsplat Leave a Comment

‘The Avengers’ Uses Facebook Marketing Superpowers

Follow Us

  • RSS Feed
  • Facebook
  • LinkedIn
  • Twitter
  • Google+

If you listened closely yesterday morning, you could practically hear a comic book nerd revolution in the making. On Monday, fanboys and fangirls erupted when it was announced that Facebook users could determine the fate of where The Avengers will be shown to a group of lucky moviegoers on April 14th, nearly three weeks before it opens.

With Buffy director Joss Whedon at the helm and killer superhero source material, The Avengers promises to be one of the summer’s biggest films. It stars, in case you haven’t already heard, Robert Downey Jr., Scarlett Johannson, Samuel L. Jackson, Chris Hemsworth, Chris Evans, Mark Ruffalo and Jeremy Renner. Now with some shrewd Facebook marketing, the film is sure to create absolute pandemonium.

Here’s how the exclusive fan screenings work: Marvel Studios announced yesterday the movie will have advance screenings around the globe in cities where The Avengers has picked up the most Facebook Likes. Los Angeles, New York City, Chicago, Houston and Miami have already accumulated enough fans to garner sneak preview fan screenings in IMAX 3D. If your hometown didn’t make the cut, don’t worry — Marvel has a few more Facebook tricks up its sleeve. The studio is planning another round of screenings in five more cities wherein anxious Avengers fans can vote for their city to be on the sneak preview list. Voting will go down on The Avengers’ super-packed Facebook page. Currently, The Avengers has 962,000 fans, and with incentives like this one, we’re sure that number will absolutely explode.

We’ll be closely watching the social media marketing and Facebook trends of Hollywood blockbusters like The Avengers this summer. Why? Well, first off, because it’s fun to see what kind of big-bucks campaigns Tinsel Town will roll out online. But also because these trends are bubbling over to influence how other businesses use social media. Films like The Muppets used Facebook for tickets and screenings last year, and now we’re seeing clothing companies and other businesses using Facebook to move merchandise while promoting events. Hollywood wants you to hit that Like button before you grab the bucket of popcorn… and so far, their plan seems to be working.

Filed Under: Facebook Management, Facebook Marketing Tagged With: Facebook marketing

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

BRANDSPLAT creates articles, blogs, social media, and all written content in the voice of your brand. Our clients include entrepreneurs, personalities, mid-size companies, and some of the world's biggest brands.

Get our free Brandsplat Report.






    Search

    Categories

    • Analytics
    • Article Marketing
    • Blog Content Management
    • Blog Marketing
    • Brand Engagement
    • Brandcasting
    • Brandsplat Video Report
    • Business Development
    • Digital Engagement
    • Email Marketing
    • Facebook Management
    • Facebook Marketing
    • Five Things You Might Have Missed
    • General
    • Mobile Marketing
    • News
    • Online Brand Management
    • Online Marketing
    • Online video creation
    • Search Engine Marketing
    • SEO
    • Social Media Management
    • Social Media Marketing
    • Twitter Management
    • Twitter Marketing
    • Video Content
    • Viral Marketing
    • Weekly Five Things You Might Have Missed
    • Weekly Video Report

    Calendar

    • ► 2020
      • September
    • ► 2019
      • April
      • March
      • February
    • ► 2014
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ► 2013
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ▼ 2012
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ► 2011
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ► 2010
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ► 2009
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May

    Odds & Ends

    Guest Blogging Guidelines
    The Brandsplat Report
    Articles

    The Brandsplat Report

    A free monthly video with news and information about online strategy, marketing, and content.

    Search

    Home
    Content
    Clients
    Sitemap
    About
    Articles
    Brandsplat Report
    BEX Analytics
    (800) 299-5498
    hello@brandsplat.com
    Email
    http://twitter.com/@brandsplat
    http://linkedin.com/company/brandsplat
    http://brandsplat.com/videos/
    Copyright © 2019 Brandsplat | All rights reserved.