Last week saw the release of HelloGiggles.com, a blog launched by adorable singer/actress Zooey Deschanel and her gal pals, blog superstar Molly McAlleer and television producer Sophia Rossi. HelloGiggles is noteworthy not for its expected adorable design and snappy tongue-in-cheek content (both of which are very enjoyable, by the way) but because the site itself ushers in a new era of female-centric blogs. Lady blogs are becoming today’s answer to the old school women’s magazines of yesteryear.
Since the start of the year, high-profile lady blogs have been released at a fast and furious rate. The content farm packed typeF.com is a girlie lady blog magazine from the mind of Tyra Banks. While Ms. Banks is an acquired taste, she has acutely zeroed in on what younger women want to talk about. As does xoJane.com, from Sassy and Jane magazine founder Jane Pratt. Pratt has always had a no-holds-barred approach to women’s magazines. She’s made a career by talking directly to the girl who isn’t your average chick so a blog that continues the gospel according to Jane makes sense. XoJane contains the same edgy articles that made both Sassy and Jane compulsively readable magazines back in their heyday. Whether you’re Tyra, a publishing icon or the girl down the street, women-friendly blogs make sense because female readership of online publications is growing like crazy — and, therefore, so is advertising on said websites.
HelloGiggles, like most new sites, makes it clear they are interested in roping in advertisers. And why shouldn’t they? Engaging blogs deserve to bring in the dough if they are stuffed with smart, thoughtful content. In fact, we wouldn’t be surprised if this new batch of slick and savvy lady blogs doesn’t blow the doors open for more magazine-style, genre-specific blogs. Long live girl power, indeed!