I came across an interesting video post on Business Insider discussing the subject of how traditional media and new media are after different things and how that effects relationships with independent content creators. The gist of it is that independent content creators may shy away from networks because they want to retain the control of what they produce. This way, they own their own creation, and don’t have to give up intellectual property rights up to a big conglomerate and they can spread their content over multiple access points instead of just one access point (e.g., a network television station). Why wouldn’t you want your opus to be found in multiple formats like embedded clips, on YouTube, on blip.tv on your own branded website, etc. While the Interweb continues to be an open format that encourages content distribution via multiple platforms, old media continues to find innovative ways to control it’s content and how and where its audience views aforementioned content, thus, in my opinion, missing out on opportunities to showcase fresh new content from people not willing to give up their intellectual property rights. On the other end of the spectrum are companies like Blip.tv which encourages the sharing of content AND offers distribution via multiple platforms. What’s ridunculously cool is that if you have a high-quality vid, blip.tv even allows you to distribute across the TiVo platform, which I find extremely cool. For more on Blip.tv and how independent content creators are taking the Internet by storm, click on the video below for an interview with Dina Kaplan, Co-Founder of blip.tv
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