Taking a breather from the sizzling temperatures and family festivities? Looking for the best in online marketing and digital branding news? Then you are in the right place! Sit back and enjoy this Independence Day edition of “Five Things You Might Have Missed!”
1.) Men in Tights with Burgers: We love any campaign that challenges consumers to get dressed up in a silly outfit all in the name of getting something for free. So we had to cheer when heard what Carl’s Jr and Hardees fast-food restaurants had cooked up just for the 4th. On July 4th, any patron dressed as Spider-man eats for free. Yup. The visions of middle-aged men in ill-fitting tights eating burgers next to little kids in Spider-man drag was enough to make this our list topper.
2.) One Nation Under Coffee: Speaking of free, Starbucks will be handing out free coffee on Independence Day as part of its Indivisible campaign, which challenges Starbucks customers to put their political differences aside and focus on making the country a better place. The Starbucks press release says, “To spark the conversation in our stores, your local Starbucks will proudly serve everyone a free tall hot brewed coffee on the Fourth of July.” And while the campaign’s goals are a little vague and lofty, we say it can’t hurt. After all, many of the world’s problems have been solved over a cup of Joe.
3.) Grilling with the Founding Fathers: Food Safety Families is going old school with the return of a 2011 ad campaign to promote grilling safety during the Fourth of July holiday. Animated versions of George Washington, John Adams, Thomas Jefferson and Benjamin Franklin are featured in the Ad Council print, television and social media ads aimed at helping families with proper food handling and grilling to prevent food poisoning and illness. Good idea, Ad Council. Let’s keep the explosions in the sky, where they belong.
4.) Take Me to the Beach: For summer vacationers in need of a little beach time, TheSwimGuide.org has just the thing. The Swim Guide offers an incredibly handy and free app which locates the nearest beaches and gives driving directions, beach information and travel tips. The Swim Guide started in Canada as a way to promote ecotourism and ocean safety; it now includes beaches in the United States, too.
5.) Blogging about Sparklers: Since we are the ghostblogging/blog creation experts, we thought we’d close out our special list with… wait for it… a blog about fireworks! In our ongoing quest to prove that there is truly a blog audience for everything, we present to you the All Spark Fireworks blog. This funny and informative blog might not change your life, but posts about the Nearly Naked Fireworks Stand and pictures of fireworks from far and wide are certainly a good time, which is exactly what a blog about fireworks should be.