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September 21, 2012 By Brandsplat Leave a Comment

Five Things You Might Have Missed!

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Welcome to Friday and our little party that celebrates the best in social media marketing, custom content creation and viral marketing. We call this jamboree Five Things You Might Have Missed and we’re happy you decided to drop in!

1.) Miles of Smiles: VW of America launched a clever interactive campaign dubbed “Why VW.” You might have missed the new commercial entitled Smiles, which succinctly explains Why VW’s philosophy. The initiative highlights stories from Volkswagen owners who share their experiences via the company’s Facebook page. Since cars are often featured in our lives’ biggest trips and most dramatic moments, the “Stories” element of the campaign is especially powerful — and using Facebook to house these tales is social media marketing at its finest.

2.) Reddit Returns: If you’ve missed out on using the valuable tool of Reddit, this article on Social Media Examiner really explains how it works. Reddit is a social news platform that helps brands “discover the value of creating, facilitating and leveraging Reddit communities to better connect and engage customers.” Between being able to use Reddit to publicize company blogs and its easy ways to build communities, we’re reconsidering Reddit this fall.

3.) Subway Serious: NYC’s subways and a series of controversial anti-Jihad advertisements are at the center of a battle for free speech involving blogger Pamela Geller. This week, Geller won big when New York City courts allowed her to put up the“Stop Islamization of America” ads in 10 metropolitan subway stations. The ads say “In any war between the civilized man and the savage, support the civilized man. Support Israel. Defeat Jihad” and are ticking off New Yorkers of all backgrounds. Nevertheless, this story is worth keeping on the radar for the provocative questions it asks about bloggers, advertising and freedom of speech.

4.) Take a Moment: Today is Peace Day and to get the word out they created a “Peace Button” that automatically adds the date to digital calendars and sounds a reminder to stop and think about peace. Not just a great marketing idea but a great way to celebrate the day, too.

5.) Tanking on Twitter: Finally, sometimes the things we miss are the examples of what not to do. Laugh at and learn from these Twitter marketing disasters courtesy of Business to Community… and be glad your name is not on the list.

Filed Under: Digital Engagement, Facebook Management, Facebook Marketing, Five Things You Might Have Missed, Online Brand Management, Online Marketing Tagged With: custom content, NYC subway, Pamela Geller, Peace Day, Reddit, VW, VW of America

September 1, 2009 By splatter Leave a Comment

You got your digital in my print.

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video_in_print

Contrary to the phrase coined by Marshall McLuhan in the 1960’s, the medium is no longer the message. Take print for example, the once holy grail of advertisers is once again becoming a vehicle to deliver advertising to the masses but not in the form of ink. According to The Gaurdian,  Entertainment Weekly magazine is about to debut two video-in-print advertisements in the September issue of the publication for subscribers in the Los Angeles and New York areas. These auto-play videos will come in the form of tiny cell screens that will display short clips when the magazine is open to that page; similar to greeting cards that play a tune when you open them. Advertisers CBS and Pepsi will promote various products in the micro-video ads and are hoping to target their messages to people who enjoy getting their entertainment information from print. But are they going too far? Clearly the novelty of the medium can be a good thing and to be honest, I can’t wait to get my issue in the mail. But the message in these videos had better be pretty entertaining for readers like me not to get annoyed that advertisers snuck in a video in their favorite magazine. Recently I had the pleasure of going to AMC theaters to watch “Inglorious Basterds” and was not shocked to see television commercials being played before the movie previews. The first one was for Starburst and I have to admit, it was entertaining and funny, so I gave them a hearty thumbs up. The next two were pretty lame, which led me to direct my displeasure at both AMC and the advertisers. I say if you’re going to shove advertisements in front of unsuspecting faces, you’d better at least give your audience something more than a sales pitch. But I suspect that television commercials running before movie trailers will become the norm unless people start to complain about them, or ignore them. In regard to the micro-videos, Clickz says this may be a moment in history akin to the old VW lemon ad that supposedly marked a change in how advertising agencies got their message across to the masses. According to Clickz,  “We can start sprinkling interactive experiences all over the place.” I say, please don’t! We already have enough “sprinkling” of advertising out there. In fact, so much so sometimes I even step in it. Outdoor media companies like Clearchannel and CBS have a networks of digital billboards all over Los Angeles. Drivers and pedestrians rubberneck to see the scrolling ads that flash full color messages even in the light of day. Digital billboards are not new, but they are novel. Now, you can expect to see a proliferation of next-generation media coming at a (fill in the blank) near you. Will this mark a new era of in-your-face advertising? Or will it be accepted as the norm as advertisers continue to find innovative ways to get advertising messages in front of you? I believe it will depend not on the vehicles (billboards, in-print videos, etc.) but on how entertaining or interesting the ads are and if viewers get some kind of value out of them. Will advertisers give viewers something to ignore, or will they offer up something of interest? If advertisers want to continue their conquest of innovative media, I would suggest they focus on the latter.

Filed Under: Video Content, Viral Marketing Tagged With: AMC Theaters, CBS, Clearchannel, Clickz, Entertainment Weekly, in-your-face advertising, Inglorious Basterds, Marshall McLuhan, Pepsi, print advertising, Starburts, The Gaurdian, The Medium is the message, video-in-print, Volkswagen, VW

BRANDSPLAT creates articles, blogs, social media, and all written content in the voice of your brand. Our clients include entrepreneurs, personalities, mid-size companies, and some of the world's biggest brands.

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