Having a strong brand awareness is essential to the success of any business.Â As a small business owner you may wonder how viable it is to employ an online brand management specialist. One of the upsides of the online world is that it’s a great equalizer. Whether you’re a small business or a large corporation makes no difference to the opportunities available. What may be different is the way each individual business allocates their marketing dollars.
Return on investment (R.O.I.) is the only thing that an finance person is interested in. For the business owner, growth and profitability is the bottom line. For marketers, looking at the short,Â medium and long term gain is equally important. This then becomes the clash between the finance department and the marketing department at some businesses. For Marketing managers, the R.O.I. is there and if undertaken successfully, the return can be much higher than other forms of online promotion.
There is a perception that online brand management is expensive. This may or may not be true depending on your strategy. For example, if you as a business owner shoot video footage, a brand management team can promote that video in all the right places. If you are part of a large business, you may use a professional team to create a video as well. However, and this is the great equalizer, the two videos are more often than not promoted in the same multimedia websites.
The opportunities for both are almost equal. What is different is how the video is promoted and whether or not the video has the content that others will recommend. Create a video that is different, a video that is funnyÂ or in some way memorable and you’re well on the way. Video is just one example.
Small business not only can, but are, competing against larger business with a lot of success. Is online brand management a viable way to spend your budget? For most businesses it has to be. If you are considering spending any money on advertising or some form of promotion, speak to an online brand management specialist first. Your advertising budget stretches a lot further than you realize if a little time is spent promoting your brand online.