Study after study after study are slowlyÂ surfacing this week all focusing on how, when and where we use our cellphones.Â With the popularity of smart phones on the rise, Â such studies and surveys are intriguing because they provide data into the often murky waters of mobile marketing. Â Much like our cellphone reception in remote places, mobile marketing is a tough thing to predict.
One of the surveys discovered that many businesses are reluctant to use mobile marketing because it is so hard to track. Without theÂ demographics used in other forms of online marketing, mobile campaigns are a literal shot in the dark.Â Thankfully, services like GSM’s Mobile Media Metrics have now gone global. Just launched in the UK and in the states since [Read more…]