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September 5, 2020 By Dawn Walnoha Leave a Comment

Why You Need to Avoid Guaranteed Placement Companies

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Business Placement

 

There are few things as exciting as starting your own company, especially when various salespeople start calling to vie for your business. However, it is important to be discerning when choosing what services you will use to market your company, especially if you are looking to expand your marketing efforts and do not understand how online marketing works. As a general rule, the one type of company you want to avoid is the one offering guaranteed search placement.

The Placement Myth

Contrary to what the marketing rep might say, there is no foolproof way to quickly get a company to the top of a Google search. Many unscrupulous individuals use this strategy to get a business owner’s attention. They claim to be working for or with Google and offer to help get your company at the top of the search results. Of course, none of them can explain exactly how they would do this, but they sure charge a pretty penny for it.

When you receive these types of calls, it is important to remember that this is simply a myth. Google, and every other search engine, uses a specific algorithm to sort search results–there is no short cut to the top of the results. Instead, you must utilize the latest search engine optimization tactics, which takes time and understanding of how the algorithm works.

Building Custom Content

In reality, one of the most powerful ways to increase your search ranking is to create plenty of keyword-optimized, custom content. This content will get indexed by search engines and help improve the rank of your page. More importantly, quality content is more likely to get picked up by bloggers or other web owners and linked to their site. These incoming links will improve your page rank and help to boost your search engine position.

The simple truth (which most experts are afraid to admit) is that online marketing is not an exact science. There are measures that work, but it is not realistic to think you can determine how quickly or how effective they are going to be. That said, when you engage a true marketing professional you can be assured of more traffic to your site and more traffic that can be converted to leads. At the end of the day, that is what everyone is looking for.

Filed Under: Brand Engagement, Digital Engagement, Online Brand Management, Online Marketing, Search Engine Marketing Tagged With: customized content, Online Marketing, SEO, SEO tips

December 12, 2014 By Benjamin Porter Leave a Comment

Making SEO Work for You

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Making SEO Work for You

Some of the biggest companies around spend millions of dollars in online marketing and digital engagement to ensure that their brands remain at the top. In many cases, this money is spent on paid advertising and expensive campaigns. Many smaller business owners wonder how they can ever keep up with this and hope to become competitive. In reality, the question they should be asking is not how to compete with these giants, but rather to separate themselves from these giants. Fortunately, SEO (search engine optimization) gives businesses the opportunity to do just that. (more…)

Filed Under: Brand Engagement, Digital Engagement, Online Brand Management, Online Marketing, Search Engine Marketing Tagged With: Keywords, SEO, SEO Strategy

May 12, 2010 By greynolds Leave a Comment

Flexing the SEO Marketing Muscle

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pipe_cleaner_muscle
There are a few elementary things we should all do every day to make our lives better. Things like eat green leafy vegetables. Drink one gallon of water every day. Get 8 hours of uninterrupted sleep. Meditate for at least 30 minutes. And rely on [Read more…]

Filed Under: Search Engine Marketing, SEO Tagged With: SEO

March 17, 2010 By smahoney Leave a Comment

SEO For Dummies and Even Artsy Types

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panning_for_gold
The panning for gold prospect that is Search Engine Optimization is a befuddling concept that admittedly this writer is still trying to wrap his non-technical brain around.  For those of us shoved in the creative type column, it can be totally intimidating. Initially, it appeared that popping up at the top of search engines was some sort of luck of the draw or [Read more…]

Filed Under: SEO Tagged With: Eric Eng, Matt Cutts, SEO, Stone Temple Consulting

January 27, 2010 By smahoney 2 Comments

SEO tutorial for Bill Gates and you too

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fake_bill_gates

A recent article on Search Engine Land by Danny Sullivan offers advice on search engine optimization for the world’s richest man, Bill Gates. Um , what could Microsoft’s head honcho possibly learn about SEO that he doesn’t already know? According to Sullivan, a lot. This SEO 101 uses Bill Gates’ new blog as a guinea pig. On Google, Gates turns up fourth which isn’t too bad, but the disheartening thing about the placement is that the fake Bill Gates blogs are ranked higher than the real thing. Even worse on Gate’s own Bing, his blog doesn’t even show up at all. Eek! Sullivan goes on to prescribe a remedy to the online ailment and teaches us a thing or two along the way.
[Read more…]

Filed Under: SEO Tagged With: Bill Gates, Danny Sullivan, Searh Engine Land, SEO

January 5, 2010 By splatter Leave a Comment

Ten reasons to start a company blog.

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When blogging first came on the scene it got a lot of flack as being a useless mouthpiece for individuals that had nothing better to do. But time has proven blogs to be useful resources for individuals and businesses. Now more than ever, blogging offers powerful benefits for entrepreneurs and businesses of all sizes. So as a business, why should you blog? Here is

1. Establishes you as an expert in your field. When you write on a regular basis about what you know, you can’t help but deliver what you know about your business. You may take it for granted that your manufacturing technique for making widgets is unparalleled. A blog can be a great platform to educate potential customers about your expertise.

2. Gives your brand a voice. A blog is like a story. Every company has one. By offering up an inside look into your day-to-day operations, you are able to humanize your brand in a way that you really couldn’t do in a brochure, television commercial or print ad.

3. Content enhances SEO. While you may have a great SEO or SEM strategy in place, great content updated on a daily basis can really help make your company more findable on the internet. The more content you write that utilizes strategic keywords related to your business, the better your chances are ranking higher on the SERPs for those keywords.

4. A chance to connect with other industry specialists. Many bloggers start off as lone writers, but find there’s a larger community of bloggers out there writing on similar subjects. Tapping into this community by commenting on other blogs can offer relationships that would not otherwise be available.

5. A chance to initiate a two-way conversation. A good blog invites conversation with the outside world. This affords you the opportunity to get first hand market research on how your company is doing, what you can do better and what your customers think about your brand.

6. Link Juice. Getting other related sites to link back to you can help with SEO. If you are a shoe manufacturer, you may want to link to sports related sites to further legitimize your site with the major search engines.

7. Incubate new ideas. Good bloggers ask their audience for their advice on any given subject matter. Or better yet, you can use a blog to crowd source new ideas for products or services. You already have the attention of an audience that is clearly interested in your brand. Why not let them take part in create it with you?

8. Instant feedback. Blogs can be used to beta test new products or services to fans of your blog. By collecting data on who is following your posts, you can reach out to people interested in your brand instantly with an email or a direct invitation right on your blog. In the past, companies would have to hire special focus group companies to find potential customers and gain valuable market research information after an interview. Blogging can help you bypass all that.

9. Self-promote. OK, this one may be obvious. But you really don’t need to hard-sell anyone with a blog. The mere fact that you are offering up content related to your industry will put you on the map. Blogging great content on a regular basis will keep people coming back for more.

10. It helps you focus. Blogging forces you to focus your ideas and to really evaluate why your brand is unique. Do this on a daily basis, and you won’t be able to help but hone in on your company’s unique selling point.

If you have a company and you don’t have a blog, you may want to consider getting one up and running. If you don’t have the resources or time to create or manage a blog, you may want to consider hiring a company like Brandsplat to handle it for you. Either way, blogging can offer lots of great benefits for any size company.

Filed Under: Blog Content Management Tagged With: Brand Engagement, Brandsplat, SEO

December 22, 2009 By splatter 1 Comment

SEO and Santa.

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A Brandsplat editorial cartoon just in time for the holidays.

Enjoy.

santa_seo550x466

Filed Under: SEO Tagged With: SEO

November 30, 2009 By allen Leave a Comment

Why Blog Marketing Is Effective SEO

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wecanblogit

Blog marketing has, in a certain very real sense, become the new SEO. The old SEO revolved around keywords and back links. The new SEO revolves around strong content and link bait. What’s the difference?

With the old SEO, webmasters wrote keyword-based content designed to get their pages ranked in the search engines based on how they used the keywords on the page. Then they market their web pages by building links to those pages using approved link building tactics. These tactics still work today but webmasters can achieve the same thing in less time by engaging in blog marketing.

Blog marketing is about adding new, fresh and original content to your website often. The more often the better. The more original your content the better. The higher the quality of your content the better. See a trend here? Let me explain:

  • The reason more content is better is because it brings the search engines back to your website to crawl it more often. More robots on your site means more chances to get your pages ranked. Plus, every blog post is a unique web page with its own unique permalink. More pages rank in the search engines for your keywords.
  • The reason original content is better is because duplicate content won’t get ranked. Don’t copy someone else. Be original. Add your own content with your own thoughts and ideas.
  • And finally, the reason quality is important is because higher quality content draws more links. When people see that you publish highly relevant and authoritative content on a consistent basis they will link to you

And that’s why blog marketing is about quality content and link bait. It’s the new SEO.

Filed Under: Blog Marketing Tagged With: Blog Marketing, content, link bait, link building, SEO

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BRANDSPLAT creates articles, blogs, social media, and all written content in the voice of your brand. Our clients include entrepreneurs, personalities, mid-size companies, and some of the world's biggest brands.

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