The Patient: Merriam”“Webster, America’s go-to guyÂ for dictionaries and thesauruses since 1828.
The Ailment: Merriam Webster suffers from a jumbled online presence and a scattered social media strategy that undercuts their fantastic line of products.
Prognosis: Hopeful. With a strict streamlining of the website, an aggressive public relations plan, and clear vision for social media, Merriam-Webster should remain the country’s premiere reference guru for another century or two.
Recommended Treatment: The worn out red Webster’s dictionary has long lived on the shelves of students. Everybody knows the brand and it’s omnipresence is so ingrained that it would be safe to assume that the brand is fine and not going anywhere anytime soon, right? Wrong. If the recentÂ shake ups at longÂ standing publishers like Â Rand McNally has taught [Read more…]