Branding and online branding are feasts that can currently be prepared and served in a billion different ways. Like any appetizing treat, some actually have real substance while others are just filler.
An article in the New York Times on Sunday profiled the way products get placed in films and on television in today’s saggy market. It showcases how films like Up in the Air mention Hilton hotels and American Airlines in exchange for covering the costs of marketing the movie. The process of branding in films and television has to [Read more…]