New York Times Archives

January 26, 2010 By smahoney Leave a Comment

Five great blogs to read, emulate, and inspire

There is an old adage that says, Â “bad artists borrow from other artists, good artists steal.”Â In these copyright sensitive times, steal is a harsh word; but the point of the saying it is still valid. With blog writing, Â it is really helpful to be aware of otherÂ great blogs that entertain their readers while helping promote their brand. Borrowing ideas from other blogs or using them as inspiration can jump start your business’ blog. Â Below are five noteworthy blogs, in no particular order, that deserved to be read, enjoyed andÂ maybe even borrowed from.
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September 21, 2009 By splatter Leave a Comment

Micro-vlogging takes a big step forward.

I came across an interesting article in today’s NY Times about a video product that could be the next big thing in very tiny, very short video content. The service is robo.to and comes to you via Particle, a San Francisco based think-tank that invents

“massively small, “featureful” products that humbly aim to impact people’s lives in a big way.”

Their latest offering aims to empower individual users to post very short (up to four seconds) videos onto their favorite social media platform, thus enabling tiny video tweets and updates to all your friends. Wanna tell your posse that you just ordered a venti cappuccino? Why not use your video enabled phone or webcam to record and share that foamy milk mustache you’ve got going on? And if you have multiple social media platforms (Twitter, Facebook, etc.), you can instantly broadcast that vid to all of them with just one click. As the company says on their site, “write once, publish everywhere”. But the service doesn’t stop there. Today, robo.tv is announcing the release of “TV Mode” which allows users to search videos based on a keyword or #hashtag. For example, if you type in #a in the searchbox in TV Mode, you will see all videos posted that start with #a. You can see how this could be a powerful tool once they get a few million video posts from around the globe.Â This kind of short-form video content and distribution is a very simple, very elegant idea that could be used to get a visual snapshot of what is going on in the world of social media. It’s a pretty powerful little tool. One that I hope will catch on.

July 30, 2009 By Brandsplat Leave a Comment

Branding your company with micro blogging

According to a recent New York Times article small businesses are utilizing micro blog technology like Twitter in lieu of advertising and marketing campaigns. According to the article, “small businesses typically get more than half of their customers through word of mouth, he said, and Twitter is the digital manifestation of that.” By microblogging, small businesses can broadcast deals and offers to loyal customers and those just interested in their business. Location based services like LA based Kogi and Coolhaus can tell their customers where they will be on any given summer day in the city of angels. I think the increase of small businesses is also due to the fact that business owners often don’t have time to think about marketing strategies; Twitter facilitates getting the word out. Plus, a business owner can tweet by phone app whilst ringing you up for that sushi sampler you just ordered. No need for fancy ad or flyer when you can tweet at your hearts content.