Blog marketing has, in a certain very real sense, become the new SEO. The old SEO revolved around keywords and back links. The new SEO revolves around strong content and link bait. What’s the difference?
With the old SEO, webmasters wrote keyword-based content designed to get their pages ranked in the search engines based on how they used the keywords on the page. Then they market their web pages by building links to those pages using approved link building tactics. These tactics still work today but webmasters can achieve the same thing in less time by engaging in blog marketing.
Blog marketing is about adding new, fresh and original content to your website often. The more often the better. The more original your content the better. The higher the quality of your content the better. See a trend here? Let me explain:
- The reason more content is better is because it brings the search engines back to your website to crawl it more often. More robots on your site means more chances to get your pages ranked. Plus, every blog post is a unique web page with its own unique permalink. More pages rank in the search engines for your keywords.
- The reason original content is better is because duplicate content won’t get ranked. Don’t copy someone else. Be original. Add your own content with your own thoughts and ideas.
- And finally, the reason quality is important is because higher quality content draws more links. When people see that you publish highly relevant and authoritative content on a consistent basis they will link to you
And that’s why blog marketing is about quality content and link bait. It’s the new SEO.