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April 4, 2014 By Dawn Walnoha Leave a Comment

Good Writers Hire Ghostwriters, Too

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Good Writers Hire Ghostwriters, Too

 

Good Writers Hire Ghostwriters, Too

Here’s something that surprises our clients: You don’t have to be a bad writer to hire a ghostwriter.

“Sure,” they say after a moment. “Even good writers run out of time to write.”

Indeed. But being overcommitted isn’t the reason good writers hire ghostwriters, either. At least, it isn’t the only reason.

“Well,” they say, “maybe some good writers don’t like to write.”

That’s also true — and also not why good writers hire us.

Here are 8 reasons good writers hire Brandsplat to ghostwrite for them:

1. We give you a fresh look at your products and services.

Face it — you’re too wrapped up in your business to look at it objectively. That’s where we come into play. We can tell you what translates, what doesn’t and how to make your message ring true.

2. We improve your sales.

Sales require leads, and leads require traffic. Traffic requires content — lots and lots of content. Even good writers who like to write AND have the time to do so get sick of it or run out of ideas eventually. Our team of experienced content strategists takes that fresh look at your company and gets down to work.

3. We save your company money.

Good writers know that their time is worth much more to their company than the going hourly ghostwriter’s rate. And outsourcing is smart, because it avoids all the overhead associated with benefits and talent scouting. We’ve already assembled the Dream Team — pass us the ball.

4. We provide a professional image for your company.

Some good writers can string together stirring content but can’t edit worth a darn. Others are great at research and ferreting out typos but not at the big picture type of writing needed to really make a point. With Brandsplat, you get all of the above.

5. We keep up with trends so you don’t have to.

We know what the most recent Google algorithm changes mean for SEO, and we know when to use Vine vs. Instagram Video. Unless you really dig reading about all that, farm it out.

6. We measure and demonstrate our effectiveness.

True, not every aspect of effective blogging and social media can be measured with data. But there should be a positive trend line. When you hire Brandsplat writers to boost your marketing efforts, we show you the effect we’ve had so you can feel good about your decision.

7. We keep you out of trouble.

You know the intern who turned out great blogs all summer? Did you double check the source of the content? Yeah, might want to do that next time. Even without your company having to face legal action over “repurposed” content, your Google page rank will take a hit if Google senses you’re not writing your own stuff. Keep your company out of hot water with Brandsplat.

8. We partner with you to overcome challenges.

When we work with you, we become personally invested in your success. We think about content strategy for your business even when we’re not clocked in. We can’t help it. So when you hire Brandsplat, you don’t get a few blogs written. You get a team of engaged, enthusiastic writers who geek out over spreading the word about your company. While we’re not karma experts, we’ve got to believe that’s a good thing.

Contact us today and get more than you bargained for.

 

Filed Under: Brand Engagement Tagged With: Ghostwriting

May 8, 2013 By Brandsplat Leave a Comment

I Ain’t Afraid of No Ghost(writer)

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At the risk of providing a Santa Claus/Tooth Fairy moment, we have some news that may shock you. Most of the blogs you read aren’t written by the people whose names appear in the blogs title. Ditto for the majority of celebrity tweets, corporate Facebook page updates and clever Tumblr blog entries allegedly produced by a style icon. The fact is, this here Internet thingamajig is filled with ghostwriting. Ghostwriters are now turned to for everything from blog posts and social media content to digital press releases and beyond from companies of all types and sizes. So if you’ve been thinking it’s time you stopped trying to write everything yourself, let go of your fears and learn to embrace the ghostwriter — well, we couldn’t agree more.

Ghostwriters, first and foremost, help us save time. Complex content marketing strategies require a lot of writing. To really change your company’s digital presence, you need lots of tweets, lots of blog posts and a never-ending output of written material. And creating this mountain of words takes gobs of time — time most business owners do not have. By turning over content creation to someone who does it for a living, you literally save yourself hours of banging your head against the keyboard. Also, great ghostwriters are terrific researchers and they spend hours getting to know your brand’s language. This means every post will sound like it came from your brilliant brain. Another bonus to working with a ghostwriter is that you no longer have to scramble for original ideas. Professional writers get paid to think on their feet and come up with dynamic tales your followers will want to read. Letting a ghostwriter worry about the blog post for the week (or what on Earth to tweet about) leaves you more time to run your business.

Besides, haven’t you heard? The old shame of hiring a ghostwriter is a thing of the past. Top executives, movie stars and local companies alike know the value of hiring a talented ghostwriter to handle all of their content needs. And it’s easy to see why. Dynamic digital content is a must in this day and age; if you can’t create it, why not rely on somebody who can?

Filed Under: Blog Content Management, Blog Marketing Tagged With: blog creation, Ghostwriter, Ghostwriting

February 18, 2013 By Brandsplat Leave a Comment

Blog Like The Big Brands: Star Wars

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Blog_like_the_big_brands_Star_Wars

A long time ago in a galaxy far, far away, branded blog writing was a boring affair. Companies were afraid to wink at their own image or be humorous for fear of turning consumers off. Yet being only sales-driven in blogging for business didn’t work, either. Clearly a new way of blogging had to be discovered. Where blogging is concerned we have to listen to the wise words of Yoda who said, “You must unlearn what you have learned.” In other words, today’s branded blogging can be both loyal to a company’s image while being fun and self-effacing. Look no further than the official Star Wars blog for further proof.

Last fall, Lucasfilm made headlines when it was purchased by Disney for $4 billion, meaning that Mickey and the gang would soon be joined by Luke, Princess Lei and C-3PO. Judging by Lucasfilm’s digital presence, it was money well spent. Lucas and his team have kept up with every online branding and marketing trend, including blog creation. The Official Star Wars blog catches a reader’s eye initially with its great design. Modern, image-heavy, well-organized and covered in the franchise’s iconic logos and characters, there is no question as a blog reader that you have entered the Star Wars Universe. The blog keeps things informal and friendly, however, when it comes to the actual copy. From posts by fans and kitschy Star Wars-themed craft projects to wedding photos (yes, really!) and collectible news, the blog covers the vast Star Wars territory but does so with a sense of humor and whimsy. There’s no Dark Side here, just strong branding and a whole lot of fun.

Fun! Now there’s a unique idea — and a great takeaway to use in our own blogging practices. Not every one of your business blog posts has to be all serious all the time. Having a little fun, whether it be with videos, funny photos or lighter topics, not only makes your readers feel comfortable but also breaks up the monotony of industry-only related posts.

So, readers, how can your blog have a little more fun? Tell us in the comments section below. And may the blogging force be with you!

Filed Under: Blog Content Management, Blog Marketing Tagged With: Blog content management, blog creation, Blog Marketing, Blog Writing, blogging for business, content marketing, custom content, Ghostwriter, Ghostwriting

November 7, 2012 By Brandsplat Leave a Comment

Crash Course in Content Marketing, Part 2: Look Sharp!

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In the second of our four-part series on content marketing, we’re getting superficial. That’s right, it’s all about looks. Yes we’re a ghostwriting agency that helps supply well-written content to blog marketing mavens. And we stand by our mantra that a well-written blog is a worthwhile blog. But the harsh reality is this: If our content doesn’t look good, it’s virtually impossible to market. This edition of Crash Course will give you some tips on how to make sure your great-to-read blog is also easy on the eyes.

Time and time again, you’ve read the following words when it comes to digital branding: Don’t get cheap when it comes to design. We couldn’t agree more. Your content marketing certainly relies on quality of content to lure in repeat readers — but it’s the slick, sexy, modern website, blog or newsletter that entices readers in the first place. Throw down the extra bucks to a designer who knows their stuff and who will design your site with a high-resolution screen quality. High-res looks expensive and chic while creating truly memorable websites. This goes for images in blogs and newsletters too. Thoughtful, clever blog images garner forwards and tweets as much or even more than well-written ones. Chose pictures that compliment your posts. Sad, disjointed images that make little or no sense with smartly-written blog posts are just a darn shame. Plus, unique, original photos are Internet gold, so feel free to use as many as your content can possibly hold.

Next, If you have a company logo or brand colors and you’re not using it on your content marketing, you are missing out! Stamping your logo on your blog entries, white papers and articles is a no-brainer. Logos also look great on digital press releases, YouTube pages, employee bios and Twitter profiles.

Finally, great-looking content is easy-to-share content. Make sure you accessorize your content with social media and RSS widgets so readers can share with just one click.

Yes, we all wish we lived in a world where all content — pretty or not-so-pretty — received the same attention. But that is not the case. The truth is we’re all humans and we love shiny things. So hurrah for pretty content! Tomorrow, we’ll talk all about giving that style some substance.

Filed Under: Article Marketing, Blog Marketing, Brand Engagement, Digital Engagement, Online Brand Management Tagged With: content marketing, Ghostwriting

June 8, 2012 By Brandsplat Leave a Comment

Five Things You Might Have Missed

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From a Facebook campaign that really cleans up to a satirical look at ghostwriting, this week’s edition of Five Things You Might Have Missed is destined to be your favorite so far! And if not, there’s always next week.

1.) Logging Out, Sweeping Up: “Leave no Facebook space unbranded” seems to be the motto we marketers live by. But we have to give Swiffer a round of applause for cleverly advertising its broom-mop thing in an unlikely place: the logout page. This week, P&G, the company that owns the Swiffer dynasty, placed a video on Facebook’s logout page. The cheery and cute video already has likes, so it seems that logout page marketing is just another clever Facebook avenue to sell our wares on.

2.) You’ll Love it Long Time: For those of you missing the subtle rap stylings of 2 Live Crew (and who doesn’t, really?), the kind people of the Netherlands have cooked up a candy bar commercial just for you. A singing rabbit-blob type of creature pops out of a backpack and busts into a chorus of “Me So Corny.” It’s as stupid and genius as it sounds.

3.) Hey Ladies: Ladies Learning Code or LLC is a smash hit not-for-profit group that seeks to empower women to learn code and other intimidating tech skills with courses in Toronto. The group has earned global recognition and this week is expanding the brand with HackerU, a for-profit, for-everyone version. Heather Payne, the lady behind Ladies and HackerU, makes our list for being a brand maker and entrepreneur to watch. Also LLC has a great corporate blog just ripe for inspiration.

4.) Mickey Dumps Junk Food: The biggest branding news of the week might have come from Disney, which announced it would no longer air ads for junk food during children’s programming on any of its networks. Furthermore, Disney characters will not be used to sell sugary cereals or fattening snacks. The bold move, which was backed by Michelle Obama, has not been without controversy. As part of the initiative, Mickey Check puts the famous mouse on things like apple slices and carrot sticks. Leave it to Disney to try and slap a logo on health food.

5.) Ghostwriting Goop: Actress and smug know-it-all chef Gwyneth Paltrow hasn’t had the best spring. In March, a New York Times article claimed someone else created and wrote the recipes in her cookbook. And this week, the actress probably wishes she had a Twitter ghostwriter after she tweeted the “N-word.” Let’s use la Paltrow as a cautionary tale of how not to use social media or ghostwriters and enjoy this hilarious spoof instead.

Filed Under: Facebook Marketing, Five Things You Might Have Missed, Online Marketing, Video Content, Viral Marketing Tagged With: Facebook marketing, Ghostwriting

May 14, 2012 By Brandsplat Leave a Comment

McDonald’s Offers Bloggers a Tempting Happy Meal

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We here at Brandsplat are not just experts in ghostwriting and savvy blog creation — we also dabble in all things online marketing. And we know better than anybody how important it is to keep bloggers happy. Bloggers are this generation’s version of on-the-scene reporters, and influential bloggers can truly make or break a company. So it isn’t surprising that many companies bend over backwards to make sure bloggers are “loving it.”

McDonald’s has a turbulent history with digital engagement. The fast food giant is often pegged as the planet’s foremost purveyor of heart disease and diabetes; online critics aren’t shy at all about stretching Ronald and Co. over the rack. The brand battles huge image issues on nearly every digital platform. 2012 has already seen the #McFail disaster, wherein a Twitter hashtag campaign backfired on the company. So when it comes to the super-costly and mega-high-stakes marketing of its partnership with the Olympics, McDonald’s is doing whatever it can to keep bloggers fat and happy, so to speak.

The Huffington Post reported last week that McDonald’s has assembled some 400 bloggers. This blogging army, according to HuffPo, has been plied with all-expense-paid vacations and lavish gifts. And all McDonald’s wants in return is a slew of positive posts about its brand and products. The high-cost, high-profile blogging campaign will be rolled out over the next few months in the UK, just in time for the Summer Games. Organizers are hoping to show bloggers how easy it is to use Facebook and Twitter to promote their glowing McBlogs. Shifty? Unethical? Sleazy? Perhaps for regular journalists — but this is blogging, so all bets are off! McDonald’s has a long history of trying to buy off bloggers — most recently with a mommy blogger experiment that backfired in 2011.

Mickey D’s isn’t the only company who tries to sway bloggers. Marie Callendar’s, Levis and nearly every cosmetic company under the sun (just to name a few) have all openly appealed to bloggers in hopes of a few kind (and influential) words. So, readers, we ask you: Does this practice make good digital marketing sense or does it make you want to take a shower? Let us have it in the comments section below!

Filed Under: Blog Marketing, Brand Engagement, Digital Engagement, Online Brand Management, Online Marketing Tagged With: Blog content management, blog creation, Ghostwriter, Ghostwriting

October 12, 2011 By Brandsplat Leave a Comment

Lighten Up. It’s Just Blogging.

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The following harangue may seem a bit odd considering we are masters in ghostwriting blogs and blog creation, but bear with us. It’s recently come to our attention that bloggers need to lighten the funk up. We’re living in an age where bloggers have been given inordinate amounts of power, when bloggers get pepper sprayed and when Hollywood is looking to blogs for the next big success story. All of this pressure has caused many bloggers to lose their sense of whimsy, adventure and — most of all — humor. To that we say a sober and serious “pfffftttt!” Your serious blog needs to snap out of it… and here’s why.

Doctors say that laughter does the following amazing things: decreases pain, boosts immunity, prevents heart disease, eases anxiety and relieves stress. While the purpose of our blogging for business venture may not be to improve our readers’ health, it wouldn’t be the worst thing in the world if people who encountered our little blog actually felt better after reading it. More than that, blogs with humor, a distinctive voice, a trustworthy tone and positive messages are the kind of things that simply attract readers by the dozens.
Naturally, if your business deals with serious issues, a sarcastic or slapstick blog would be out of line to say the least. And yet the power of laughter is undeniable. Days after Steve Jobs passed away, this cartoon wound up in all kinds of blogs and social media news feeds. Why? Because it’s funny and clever and smart — just the kind of thing we need after a sad event. Regardless of what business your blog focuses on, humor is the kind of universal thing that connects readers. And any business can make fun of itself and find humor in its products. (Don’t believe us? Watch this.)
So here’s my challenge to you, dear readers: Infuse your business blog with a little light, some humor and your own sparkling personality and then come back here and tell us how it turned out!

Filed Under: Blog Content Management, Blog Marketing, Digital Engagement, Online Brand Management, Online Marketing, Social Media Management Tagged With: blog creation, Blog Marketing, blogging for business, Ghostwriting

BRANDSPLAT creates articles, blogs, social media, and all written content in the voice of your brand. Our clients include entrepreneurs, personalities, mid-size companies, and some of the world's biggest brands.

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