Brandsplat

hello@brandsplat.com | (800) 299-5498
Ghost Written Content In the Voice of Your Brand

  • Home
  • Estimates
  • Content
  • Clients
  • About
  • Contact
  • Blog
  • BEX Analytics

September 5, 2011 By Dawn Walnoha Leave a Comment

Brandsplat Report-What Makes Good Content, Video Optimization and Facebook vs Lamebook

Follow Us

  • RSS Feed
  • Facebook
  • LinkedIn
  • Twitter
  • Google+

Brandsplat Report-Content, Video SEO and Facebook vs Lamebook from Enzo Cesario on Vimeo.  Check it out! Or click here for more Brandsplat vids

Filed Under: Brandsplat Video Report Tagged With: Brand Identity, brand management, content, facebook, Lamebook, Marketing Strategy, Online Marketing, Video Optimization, Video SEO, Web Engagement

November 30, 2009 By allen Leave a Comment

Why Blog Marketing Is Effective SEO

Follow Us

  • RSS Feed
  • Facebook
  • LinkedIn
  • Twitter
  • Google+

wecanblogit

Blog marketing has, in a certain very real sense, become the new SEO. The old SEO revolved around keywords and back links. The new SEO revolves around strong content and link bait. What’s the difference?

With the old SEO, webmasters wrote keyword-based content designed to get their pages ranked in the search engines based on how they used the keywords on the page. Then they market their web pages by building links to those pages using approved link building tactics. These tactics still work today but webmasters can achieve the same thing in less time by engaging in blog marketing.

Blog marketing is about adding new, fresh and original content to your website often. The more often the better. The more original your content the better. The higher the quality of your content the better. See a trend here? Let me explain:

  • The reason more content is better is because it brings the search engines back to your website to crawl it more often. More robots on your site means more chances to get your pages ranked. Plus, every blog post is a unique web page with its own unique permalink. More pages rank in the search engines for your keywords.
  • The reason original content is better is because duplicate content won’t get ranked. Don’t copy someone else. Be original. Add your own content with your own thoughts and ideas.
  • And finally, the reason quality is important is because higher quality content draws more links. When people see that you publish highly relevant and authoritative content on a consistent basis they will link to you

And that’s why blog marketing is about quality content and link bait. It’s the new SEO.

Filed Under: Blog Marketing Tagged With: Blog Marketing, content, link bait, link building, SEO

November 24, 2009 By splatter Leave a Comment

Street signs, content and the art of stopping eyeballs.

Follow Us

  • RSS Feed
  • Facebook
  • LinkedIn
  • Twitter
  • Google+

you_are_beautiful

What makes good content? I can wax on and give you the latest ten tips for making great content, but instead I’m going over simplify it because I’m in that kind of mood. Content is just like art. There’s good art and there’s bad art, depending on your perspective. My perspective is I like the kind of art that takes an everyday object and gives it a twist that in turn gets a reaction out of me. Any reaction will do. Here’s an example; I came across a post that documents unique street signs in Lyon, France.   I’ve passed street signs with the international cross-out symbol like these in my travels abroad and here at home as well, yet I have never stopped to take notice of the design. In a matter of milliseconds, my eyes see the sign, synapses fire off registering it as a sign, I may or may not heed the instruction, then the eyeballs get bored and find something else to feed off of. Poof, forgotten seconds after the experience. But these French signs are memorable. There’s a lesson here. Content should be thought of in the same way. Why not approach your next article, newsletter, video, social media campaign etc., with the same kind of goal? Take the everyday concept and put your own personal spin on it. Recycling the same old information that anyone can find on the intertubes is easy. Coming up with a unique angle on a concept takes a heck of a lot more effort and creativity. Do the latter. If you do it right, people may just stop and take notice.

Filed Under: Blog Content Management, Online Marketing Tagged With: 360scene, Article Marketing, Blog, content, video

October 14, 2009 By splatter Leave a Comment

Create your own content. Deliver it over your own media channel. Repeat.

Follow Us

  • RSS Feed
  • Facebook
  • LinkedIn
  • Twitter
  • Google+

burgershot

Social media is just one of many new media outlets that brands have at their disposal to communicate to loyal customers and new prospect. Trying to figure out how to get your brand in front of the right customers may be a daunting task considering the plethora of media channels available to marketers. Between traditional media like print, radio and television and new media like Twitter, Facebook and Youtube, choosing the right outlets for a brand can be massive undertaking. According to a recent survey, more marketers and brand managers are considered creating their own content and delivering it directly to their target market. The survey, conducted by custom media guru King Fish Media , was completed by 230 respondents who were either in corporate management or marketing/sales management. Among the respondents, a whopping 86% said their company was planning to create original content for their customers/prospects. The survey suggests that digital media strategies are becoming attractive to advertisers and marketers because they offer a more affordable solution than traditional media outlets do.  According to the survey,

“Structural and cultural changes are leading companies and brands increasingly toward original content in the form of their own media channels and in custom media and social media networks. These company-owned and managed media channels give them direct interactive access to customers and prospects, allowing for more measurable return on investment.”

This growing trend has produced brand engagement on a scale never seen before. Sites like YouTube, Twitter and Facebook offer brands and customers a back-and-forth type of opportunity to communicate. This can have a real effect on customer loyalty and the bottom line. More and more brands are opting to use these new media outlets because they offer a two-way conversation rather than the old one-way conversation more traditional media offers. To download a copy of the King Fish Media 2009 Survey on Marketing, Media and Measurement, click here .

Filed Under: Digital Engagement, Social Media Marketing Tagged With: 2009 Survey on Marketing Media and Measurement, content, facebook, King Fish Media, Social Media, Traditional Media, twitter, YouTube

July 28, 2009 By Brandsplat Leave a Comment

YouTube beefs up analytics tools for brandcasting online.

Follow Us

  • RSS Feed
  • Facebook
  • LinkedIn
  • Twitter
  • Google+

youtube_beef

In a recent announcement, Youtube is rolling out Youtube Insight a free reporting tool for users, advertisers and content partners who have a valid Youtube account. This interactive solution allows greater insight and information related to individual videos that are uploaded. This is good news for viral marketing and anyone trying to brand their company on Youtube. This analytics tool allows any Youtube account member to view data for any video in a slick interactive timeline and mapping format that’s intuitive and powerful. I like the fact that when you move the slider on the timeline, the information updates simultaneously on the map. Pretty cool. Statistic freaks will love that you can view data for total views, links and audience stats with the click of a button. As the creator or author of a video, you can also opt to hide this information from viewers if, say, you were launching an ad campaign and didn’t want your competition to see the results. But then again, why would you do that? Why not let your competition drool over how many hits you got and how your offline campaign boosted your viewership. Then again, if you aren’t confident that the masses will flock to your video, you may want to switch your vid to privacy mode by unchecking the button for “Make statistics and data for my videos plublicly visible by default” in the sharing and privacy section of your account information. To look under the hood and see all the bells and whistles, just click on “about this video” button under My Account > Videos, Favorites, Playlists > Manage my Videos. Happy brandcasting.

Filed Under: Weekly Five Things You Might Have Missed Tagged With: Analytics, branding your company, content, Online Brandcasting, statistics, video, Viral Marketing, YouTube, Youtube Insight

July 6, 2009 By Brandsplat Leave a Comment

Google’s YouTube encourages better video content for news freaks.

Follow Us

  • RSS Feed
  • Facebook
  • LinkedIn
  • Twitter
  • Google+

monday_7_6

The good old days of feasting your eyes on a kid making a fool of himself dressed as a Jedi are fading fast and Google knows it. Google”™s YouTube recently unleashed Reporters Center , an offering that”™s aimed at both professional journalists and any amateur who wields a digital video camera. There”™s no doubt that slicker content is gaining momentum on the web. As I”™ve mentioned in an earlier post , sites like Hulu are attracting large audiences with videos made by the pros. This play by Google is interesting because it is trying to up the quality by inviting the pros in, while at the same time giving their current base of amateur reporters the skills and techniques that will raise the bar. Matt Cutts who is well known as Google”™s SEO guru has been evangelizing about better content in recent months and it looks like Reporters Center is the type of thing that Cutts has been talking about. It”™s a win-win situation as content will get better and better. But you have to worry if content gets so good that it drowns out videos like the numa numa kid.

Filed Under: Video Content Tagged With: content, Google, Hulu, Journalism, Matt Cutts, numa numa, Reporters Center, SEO, Video Content, YouTube

June 30, 2009 By Brandsplat Leave a Comment

SEO experts take on editorial roles

Follow Us

  • RSS Feed
  • Facebook
  • LinkedIn
  • Twitter
  • Google+

tues6_30

A recent Businessweek blog posting suggests that “the world is shifting towards editors who can anticipate the preferences of machines-and reverse engineer their algorithms.” In other words, SEO experts are becoming much more important in the editorial process and traditional editors who don’t understand the world of ranking, link building and online marketing will soon find themselves standing in the unemployment line (if they aren’t there already). I agree with this idea to a certain degree. I believe there has to be a balance of algorithmic strategy with a generous mix of engaging content. Finding a hybrid SEO/editorial guru is difficult, if not impossible. Partly, I believe, is because you would have to find someone who can switch from right-brain to left-brain expertise with equal aplomb. The best results, in my opinion, is when you have an SEO expert and a good editor work together to form a strategy and execute content that targets both machines and humans. It’s a balancing act to be sure. But one that can help to build brands online in more efficient and lasting ways.

Filed Under: SEO Tagged With: content, editorial, link building, ranking, SEO

June 26, 2009 By Brandsplat Leave a Comment

The old Zen vs., the new Zen

Follow Us

  • RSS Feed
  • Facebook
  • LinkedIn
  • Twitter
  • Google+

fri_6_26

I just read an insightful article titled “Zen and the art of online selling” that appeared in a recent MediaPost blog. The article states that in order to be seen as a leader, you must first have an intimate knowledge of your target audience. This means engaging with them and collecting their thoughts, concerns, likes, dislikes, etc. While this may come as a revelation to smaller businesses in the online business world, the idea of doing a deep dive with your target audience is not new. Traditional advertising agencies have employed strategic planners and researchers who’ve been probing people like ethnographers for decades. A good strategist can uncover golden nuggets of useful information that can give a marketer an edge or point of differentiation that they weren’t previously aware of. Using this edge to put a business ahead of the pack can turn a perception of leadership into a reality. While the above-mentioned article has some solid practical steps to get you started, may I suggest you get professional help if you’re serious about getting to know your audience. A strategic expert can help you most effectively engage your audience, gather data and then make sense of it and give you real suggestions to improve your business. Nobody knows your business better than you. Just keep in mind that someone else may be more qualified to tell you about your consumer.

Filed Under: Online Marketing Tagged With: Analytics, branding, content, MediaPost, online strategy, research, Search Engine Marketing, strategic planning, strategist, target market

BRANDSPLAT creates articles, blogs, social media, and all written content in the voice of your brand. Our clients include entrepreneurs, personalities, mid-size companies, and some of the world's biggest brands.

Get our free Brandsplat Report.






    Search

    Categories

    • Analytics
    • Article Marketing
    • Blog Content Management
    • Blog Marketing
    • Brand Engagement
    • Brandcasting
    • Brandsplat Video Report
    • Business Development
    • Digital Engagement
    • Email Marketing
    • Facebook Management
    • Facebook Marketing
    • Five Things You Might Have Missed
    • General
    • Mobile Marketing
    • News
    • Online Brand Management
    • Online Marketing
    • Online video creation
    • Search Engine Marketing
    • SEO
    • Social Media Management
    • Social Media Marketing
    • Twitter Management
    • Twitter Marketing
    • Video Content
    • Viral Marketing
    • Weekly Five Things You Might Have Missed
    • Weekly Video Report

    Calendar

    • ►2020
      • September
    • ►2019
      • April
      • March
      • February
    • ►2014
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ►2013
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ►2012
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ▼2011
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ►2010
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ►2009
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May

    Odds & Ends

    Guest Blogging Guidelines
    The Brandsplat Report
    Articles

    The Brandsplat Report

    A free monthly video with news and information about online strategy, marketing, and content.

    Search

    Home
    Content
    Clients
    Sitemap
    About
    Articles
    Brandsplat Report
    BEX Analytics
    (800) 299-5498
    hello@brandsplat.com
    Email
    http://twitter.com/@brandsplat
    http://linkedin.com/company/brandsplat
    http://brandsplat.com/videos/
    Copyright © 2019 Brandsplat | All rights reserved.