Check out this cool website for Charlotte, N.C. based advertising agency Boone Oakley. Their site is part viral marketing and part website as it is built entirely on a Youtube platform. I thought SEO copywriting was the latest way to conduct online brand marketing. Apparently the next wave is Youtube channel sites. Granted, the navigation involves sliding the timeline bar and clicking on hotspots so it is a bit clunky, you still have to give the team at Boone Oakley props for taking an innovative approach to online brand marketing. When doing a search for the agency on Google, I also notice they have a social marketing strategy by having a feed on twitter, and a linkedIn page . Using Youtube is a fresh approach to branding your company online and I hope to see more of it at this level of high concept.
When Bing came on the scene, I posted an entry suggesting that Bing was capitalizing on weaknesses of how users interact with Google’s search technology. Recent data, however, suggests that Bing may be eating into Yahoo’s market share instead. The numbers show that Bing gained.04 percent in market share while Yahoo lost .05 percent and Google held steady, neither gaining nor losing. The indication here is that Bing is giving Yahoo some heated competition. Can this mean that Yahoo may be ready to come to the table and make a deal with Microsoft? According to the rumor mill at blorge.com “An entourage of high-ranking Micrsofties have reportedly been seen strutting around Yahoo’s Sunnyvale Headquarters” .Â I’ll believe it when I see it. Being a Yahoo shareholder myself, I can’t tell you how many times rumors of deal making between the two tech giants has affected stock prices and the hopes and dreams of shareholders like me. But the numbers don’t lie. Bing is experiencing an increase in web traffic and Yahoo is lagging. Sounds like deal making time to me.