Hooray for Friday! We’ve got a week’s worth of Twitter marketing trends, digital engagement news and viral video goodness to help you celebrate.
1.) Unlikely Appleogies: Topping our list this week is Apple’s sincere and not mumbled apology for the overall suckiness of iOS 6 Maps. Universally hated and panned, the Maps mess up was hard to ignore… but Apple could have chosen its usual “let them eat cake” marketing policy. Instead, this new dose of humility shows a truly new era of PR at Apple. Tim Cook penned a heartfelt and honest apology that was still sprinkled with enough of that signature Mac cockiness to make us remember where the message came from.
2.) TwitterFeed Me: You might have missed this clever magazine ad for the CW’s new batch of fall shows — and that’s too bad because it’s pretty smart. Luckily, the folks at AdWeek were nice enough to show us how it works. In new issues of Entertainment Weekly, full-color CW ads come equipped with tiny LED screens which feature video clips and a live Twitter feed from the CW! This is a super cool bridge between traditional and social media marketing sporting some impressive tech.
3.) Gifts with a Click: And speaking of social media innovations, how cool are the new Facebook Gifts? When a friend’s birthday comes up, you’ll soon have the option to send them flowers, cupcakes or gift cards without ever having to leave Facebook. The future online retail and marketing possibilities of something as simple as Facebook Gifts is truly endless. Facebook has struggled with bridging social and shopping in the past, but we think Gifts might be just the thing to bring social shopping to the forefront.
4.) Cat + Etch-a-Sketch: Equals amazing! This very short but very sly spot for Etch-a-Sketch is bound for viral glory. Why? Because it’s simple, fast and really funny. We don’t want to give away the ending, so we suggest that you check it out for yourself!
5.) Wipe Your Feet: Finally, maybe you missed this hashtag campaign from Sorel Boots and Daily Candy. Using #getyourbootsdirty, the brand and the online fashion juggernaut profiled women who “aren’t afraid to get their boots dirty” and asked Twitter followers to use the hashtag to celebrate the women in their lives who do the same thing. The campaign, which launched on September 27, has been a huge hit and its simplicity should inspire social media marketers from all kinds of business to get their own boots dirty, so to speak, by using hashtags.