Brandsplat

hello@brandsplat.com | (800) 299-5498
Ghost Written Content In the Voice of Your Brand

  • Home
  • Estimates
  • Content
  • Clients
  • About
  • Contact
  • Blog
  • BEX Analytics

November 24, 2009 By splatter Leave a Comment

Street signs, content and the art of stopping eyeballs.

Follow Us

  • RSS Feed
  • Facebook
  • LinkedIn
  • Twitter
  • Google+

you_are_beautiful

What makes good content? I can wax on and give you the latest ten tips for making great content, but instead I’m going over simplify it because I’m in that kind of mood. Content is just like art. There’s good art and there’s bad art, depending on your perspective. My perspective is I like the kind of art that takes an everyday object and gives it a twist that in turn gets a reaction out of me. Any reaction will do. Here’s an example; I came across a post that documents unique street signs in Lyon, France.   I’ve passed street signs with the international cross-out symbol like these in my travels abroad and here at home as well, yet I have never stopped to take notice of the design. In a matter of milliseconds, my eyes see the sign, synapses fire off registering it as a sign, I may or may not heed the instruction, then the eyeballs get bored and find something else to feed off of. Poof, forgotten seconds after the experience. But these French signs are memorable. There’s a lesson here. Content should be thought of in the same way. Why not approach your next article, newsletter, video, social media campaign etc., with the same kind of goal? Take the everyday concept and put your own personal spin on it. Recycling the same old information that anyone can find on the intertubes is easy. Coming up with a unique angle on a concept takes a heck of a lot more effort and creativity. Do the latter. If you do it right, people may just stop and take notice.

Filed Under: Blog Content Management, Online Marketing Tagged With: 360scene, Article Marketing, Blog, content, video

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

BRANDSPLAT creates articles, blogs, social media, and all written content in the voice of your brand. Our clients include entrepreneurs, personalities, mid-size companies, and some of the world's biggest brands.

Get our free Brandsplat Report.






    Search

    Categories

    • Analytics
    • Article Marketing
    • Blog Content Management
    • Blog Marketing
    • Brand Engagement
    • Brandcasting
    • Brandsplat Video Report
    • Business Development
    • Digital Engagement
    • Email Marketing
    • Facebook Management
    • Facebook Marketing
    • Five Things You Might Have Missed
    • General
    • Mobile Marketing
    • News
    • Online Brand Management
    • Online Marketing
    • Online video creation
    • Search Engine Marketing
    • SEO
    • Social Media Management
    • Social Media Marketing
    • Twitter Management
    • Twitter Marketing
    • Video Content
    • Viral Marketing
    • Weekly Five Things You Might Have Missed
    • Weekly Video Report

    Calendar

    • ► 2020
      • September
    • ► 2019
      • April
      • March
      • February
    • ► 2014
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ► 2013
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ► 2012
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ► 2011
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ► 2010
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ▼ 2009
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May

    Odds & Ends

    Guest Blogging Guidelines
    The Brandsplat Report
    Articles

    The Brandsplat Report

    A free monthly video with news and information about online strategy, marketing, and content.

    Search

    Home
    Content
    Clients
    Sitemap
    About
    Articles
    Brandsplat Report
    BEX Analytics
    (800) 299-5498
    hello@brandsplat.com
    Email
    http://twitter.com/@brandsplat
    http://linkedin.com/company/brandsplat
    http://brandsplat.com/videos/
    Copyright © 2019 Brandsplat | All rights reserved.