Brandsplat

hello@brandsplat.com | (800) 299-5498
Ghost Written Content In the Voice of Your Brand

  • Home
  • Estimates
  • Content
  • Clients
  • About
  • Contact
  • Blog
  • BEX Analytics

September 26, 2014 By Dawn Walnoha Leave a Comment

Should Your Business Be On Instagram?

Follow Us

  • RSS Feed
  • Facebook
  • LinkedIn
  • Twitter
  • Google+

Should Your Business Be On Instagram?

Social media marketing has become recognized as a normal part of every modern marketing campaign. For many businesses, this can present a unique challenge, as the traditional approach to marketing does not work in the online environment. Though Facebook has been universally accepted as useful to businesses, many entrepreneurs underestimate the influence Instagram can have on the everyday marketing efforts of their business.

There is Plenty of Utility

Instagram for business has a clear and present application for artists, models, and any other professionals in the visual arts, but the reality is that there are many other uses that the average business overlooks. Some of the ways to use Instagram for your business include:

  • Show off Products: Taking a quick snap of a new product that is just hitting the shelves or a glimpse of a product in development can help show off what you have to offer your clients.
  • Show Your Factory: People like feeling like they understand a company. By showing your factory where the products are made, people will feel a deeper level of trust for you and your company.
  • Show Your Office: If your business has no products or factories to showcase, consider snapping photos at the office. Show your followers that you are down-to-earth and that they can relate to you. These photos can go a long way to building loyalty.
  • Get Connected: By following you on Instagram, people are going to get regular updates on anything that you upload. Stay connected to your followers by regularly uploading pictures that show them what you are up to. This will make them feel that they are a part of your team, and help build brand loyalty.
  • Keep People Updated: Are your executives on a business trip? Rewarding one of your employees with a trip to a special destination? Use your business Instagram account to snap photos and share them with your followers.

Regardless of what you use it for in your business, remember to learn how to successfully integrate hashtags into your posts.

Reach a Wider Audience

The real secret to social media marketing is that different avenues attract different types of customers. This means that the more networks you are on, the wider variety of customers you attract to your business. Whereas one person might only have a Facebook account, another might only use Instagram, or Twitter, etc.

So, when it comes down to whether or not your business should have an Instagram account, the answer is probably “yes.”

Filed Under: Brand Engagement, Digital Engagement, Online Marketing, Social Media Management Tagged With: Instagram

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

BRANDSPLAT creates articles, blogs, social media, and all written content in the voice of your brand. Our clients include entrepreneurs, personalities, mid-size companies, and some of the world's biggest brands.

Get our free Brandsplat Report.






    Search

    Categories

    • Analytics
    • Article Marketing
    • Blog Content Management
    • Blog Marketing
    • Brand Engagement
    • Brandcasting
    • Brandsplat Video Report
    • Business Development
    • Digital Engagement
    • Email Marketing
    • Facebook Management
    • Facebook Marketing
    • Five Things You Might Have Missed
    • General
    • Mobile Marketing
    • News
    • Online Brand Management
    • Online Marketing
    • Online video creation
    • Search Engine Marketing
    • SEO
    • Social Media Management
    • Social Media Marketing
    • Twitter Management
    • Twitter Marketing
    • Video Content
    • Viral Marketing
    • Weekly Five Things You Might Have Missed
    • Weekly Video Report

    Calendar

    • ► 2020
      • September
    • ► 2019
      • April
      • March
      • February
    • ▼ 2014
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ► 2013
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ► 2012
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ► 2011
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ► 2010
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ► 2009
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May

    Odds & Ends

    Guest Blogging Guidelines
    The Brandsplat Report
    Articles

    The Brandsplat Report

    A free monthly video with news and information about online strategy, marketing, and content.

    Search

    Home
    Content
    Clients
    Sitemap
    About
    Articles
    Brandsplat Report
    BEX Analytics
    (800) 299-5498
    hello@brandsplat.com
    Email
    http://twitter.com/@brandsplat
    http://linkedin.com/company/brandsplat
    http://brandsplat.com/videos/
    Copyright © 2019 Brandsplat | All rights reserved.