Brandsplat

hello@brandsplat.com | (800) 299-5498
Ghost Written Content In the Voice of Your Brand

  • Home
  • Estimates
  • Content
  • Clients
  • About
  • Contact
  • Blog
  • BEX Analytics

July 21, 2010 By Brandsplat Leave a Comment

SE-Oh Yes, You Can!

Follow Us

  • RSS Feed
  • Facebook
  • LinkedIn
  • Twitter
  • Google+

We’ve pondered the powers, problems and pratfalls of search engine optimization (or SEO, as the kids call it) in this blog several times. The reason the discussion resurfaces on a regular basis is because as a channel for marketing, SEO is constantly evolving with the technological tides. SEO watchers and experts keep their eyes peeled on the latest developing Internet marketing techniques and how they relate to getting amazing search engine results. So it stands to reason that the topic of SEO is once again flying off the keyboards of bloggers landing smack dab in the middle of newsfeeds.

Last week, Inc. Magazine online ran a great read about how to use Google’s already-built-in tools to help track SEO. Discussed with Chris Dawkins of Trace Media is the importance of off-site links, bonding with similar sites with similar keywords and maintaining on-site optimization with keyword-rich content. Inc. goes deeper by exploring Google’s Webmaster tools. We’re thrilled they point out that the world’s biggest search engine actually has free tutorials and tools for beginning SEO marketers. The article specifically directs readers to Google’s stats and diagnostics tools, both great resources in tracking website traffic.

On Monday, Hubspot threw its two cents worth in as well by going back to keywords and their importance in SEO. Hubspot whipped together 10 effective places to target keywords. Number one on the list is URL. Turns out placing your keywords somewhere in the URL of a page will assist in bumping up your ranking (who knew?!). Other keyword target suggestions include page title, using bold text, meta description and sliding keywords in image file names.

The cool thing about the ever-present discussions about SEO is that they signal an era of approachability. Thought before to be something for only those in the know, SEO is now a fountain for the small business owner to tap into. With a bit of research, we can all participate in search engine optimization.

Filed Under: SEO

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

BRANDSPLAT creates articles, blogs, social media, and all written content in the voice of your brand. Our clients include entrepreneurs, personalities, mid-size companies, and some of the world's biggest brands.

Get our free Brandsplat Report.






    Search

    Categories

    • Analytics
    • Article Marketing
    • Blog Content Management
    • Blog Marketing
    • Brand Engagement
    • Brandcasting
    • Brandsplat Video Report
    • Business Development
    • Digital Engagement
    • Email Marketing
    • Facebook Management
    • Facebook Marketing
    • Five Things You Might Have Missed
    • General
    • Mobile Marketing
    • News
    • Online Brand Management
    • Online Marketing
    • Online video creation
    • Search Engine Marketing
    • SEO
    • Social Media Management
    • Social Media Marketing
    • Twitter Management
    • Twitter Marketing
    • Video Content
    • Viral Marketing
    • Weekly Five Things You Might Have Missed
    • Weekly Video Report

    Calendar

    • ► 2020
      • September
    • ► 2019
      • April
      • March
      • February
    • ► 2014
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ► 2013
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ► 2012
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ► 2011
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ▼ 2010
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ► 2009
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May

    Odds & Ends

    Guest Blogging Guidelines
    The Brandsplat Report
    Articles

    The Brandsplat Report

    A free monthly video with news and information about online strategy, marketing, and content.

    Search

    Home
    Content
    Clients
    Sitemap
    About
    Articles
    Brandsplat Report
    BEX Analytics
    (800) 299-5498
    hello@brandsplat.com
    Email
    http://twitter.com/@brandsplat
    http://linkedin.com/company/brandsplat
    http://brandsplat.com/videos/
    Copyright © 2019 Brandsplat | All rights reserved.