Brandsplat

hello@brandsplat.com | (800) 299-5498
Ghost Written Content In the Voice of Your Brand

  • Home
  • Estimates
  • Content
  • Clients
  • About
  • Contact
  • Blog
  • BEX Analytics

January 25, 2010 By smahoney 1 Comment

Riding the Facebook publicity train

Follow Us

  • RSS Feed
  • Facebook
  • LinkedIn
  • Twitter
  • Google+

facebook_train

When Tyra Banks’ produces several episodes of her talk show devoted to Facebook, you know that the craze is about to end. After all, how much longer can we collectively go on poking one another, playing Farmville, and designing our own flare? Apparently, forever.  Social networking cynics expected Facebook to have a Myspace-like descent into humility when the nation momentarily went Tweet crazy. After all, this seems to be the Internets version of natural selection: the weak get swallowed up or become extinct while the strong continue to evolve.  Facebook falls into the latter catagory much to the delight of folks like Tyra Banks, Time magazine, and every reporter in the country.  In fact, stories about how Facebook can effect a legal verdict, fuel a feud between coach and athlete, and help the US Embassy connect with Iraquis all surfaced within the last week. Even moviegoers won’t be able to avoid the “F” word when the film The Social Network, which chronicles the lives of Facebook’s founders, heads into theaters this October.  While many of us are experiencing a FB OD (Facebook overdose), there is still no reason not  to use the social networking giant’s never ending publicity to our own advantage.

Stories and press releases related to Facebook are still hot to get picked up by wire services and online publications. Therefore, each  time your business updates their fan page, adds new deals available to Facebook friends, or posts recent videos is potentially the opportunity to generate free publicity based on the public’s hunger for all things Facebook. Granted, the stories and press releases should be newsworthy and unique. Or, at the very least, the stories should be fun like Pringles.  Pringles, the purveyor of salty snacks has generated press for using their fan page as a virtual screening room for original videos all based on the universal love of the crispy little chip-like things that come from a red can. Thousands of Pringles fans click onto the frequently updated page to watch the latest in snack food cinema. Brands like Red Bull and Addidas also making headlines with their Facebook page innovations. Celebrities, politicians, and non-profit organizations continue to piggyback on Facebook’s omnipresence in the media.

So why don’t you too? Even if you’re a reluctant and somewhat closeted Facebook user (like yours truly), the PR benefits are undeniable. Facebook and other social media sites are fantastic avenues to speak directly to your clients, vendors, and fans. Morever, great Facebook stories mean great coverage.

Filed Under: Weekly Five Things You Might Have Missed Tagged With: Addidas, facebook, Farmville, Myspace, Pringles, Red Bull, Social Networking, Time Magazine, tweet, Tyra Banks

Comments

  1. Phil Leslie says

    January 25, 2010 at 11:51 am

    I would venture to guess that it’s Twitter, not Facebook, that will begin to decline. Not because people don’t like to “tweet,” but because the platform is relatively easy to emulate. It seems to me that Facebook could become a competitor of Twitter a lot easier than Twitter could become a competitor of Facebook.

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

BRANDSPLAT creates articles, blogs, social media, and all written content in the voice of your brand. Our clients include entrepreneurs, personalities, mid-size companies, and some of the world's biggest brands.

Get our free Brandsplat Report.






    Search

    Categories

    • Analytics
    • Article Marketing
    • Blog Content Management
    • Blog Marketing
    • Brand Engagement
    • Brandcasting
    • Brandsplat Video Report
    • Business Development
    • Digital Engagement
    • Email Marketing
    • Facebook Management
    • Facebook Marketing
    • Five Things You Might Have Missed
    • General
    • Mobile Marketing
    • News
    • Online Brand Management
    • Online Marketing
    • Online video creation
    • Search Engine Marketing
    • SEO
    • Social Media Management
    • Social Media Marketing
    • Twitter Management
    • Twitter Marketing
    • Video Content
    • Viral Marketing
    • Weekly Five Things You Might Have Missed
    • Weekly Video Report

    Calendar

    • ► 2020
      • September
    • ► 2019
      • April
      • March
      • February
    • ► 2014
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ► 2013
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ► 2012
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ► 2011
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ▼ 2010
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ► 2009
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May

    Odds & Ends

    Guest Blogging Guidelines
    The Brandsplat Report
    Articles

    The Brandsplat Report

    A free monthly video with news and information about online strategy, marketing, and content.

    Search

    Home
    Content
    Clients
    Sitemap
    About
    Articles
    Brandsplat Report
    BEX Analytics
    (800) 299-5498
    hello@brandsplat.com
    Email
    http://twitter.com/@brandsplat
    http://linkedin.com/company/brandsplat
    http://brandsplat.com/videos/
    Copyright © 2019 Brandsplat | All rights reserved.