Your entire organization is going ga-ga over your hot new instructional video on how to manufacture a better widget without going overseas. Now it’s time to post it on the Internet so you can get it in front of a larger audience and put your brand name out there. Where you post your video is almost as important as what your video says. Do you post on YouTube or do you post on your company website? That’s the big question. Before deciding which route to take, weigh some of the pros and cons to help you decide what’s best for your company:
PROs FOR POSTING YOUR COMPANY VIDEO ON YouTube:
“¢ YouTube instantly allows you to tap into a huge audience. YouTube gets literally billions and billions of video requests per month. How many visitors do you get to your site per month? Probably not nearly that.
“¢ If you’re video is good enough, YouTube may feature your video on its homepage. This could mean exposure to more eyeballs than you ever dreamed possible, which puts a lot of pressure on how good your video really is.
“¢ Youtube has some pretty cool analytics tools allowing you to collect data on who’s watching, how long they are watching, where they live etc. For more info on this subject, click here.
“¢ No need to pay for extra bandwidth. YouTube keeps all videos on their servers which means that videos that suck up bandwidth won’t cost you a dime extra for server space.
CONS FOR POSTING YOUR COMPANY VIDEO ON YouTube:
“¢ You can’t build link juice to your site by posting on YouTube. YouTube gets all the credit. This may change in the future, but for now, they ain’t sharing.
“¢ If people are searching for your products or services online, by and large YouTube entries will rank lower than text-based sites. If your strategy includes Search Engine Optimization (SEO), you may want to consider housing a transcript of your video in text format on your company site.
“¢ Why relegate your video to just one network? There are lots of other distribution channels out there (although none as popular as YouTube). For more info on other channels, click here
“¢ For more cons, visit “You Shouldn’t Use YouTube for Building YouLinks” on linkspiel.com
No matter which route you choose, know that digital video gives your company additional exposure and can ultimately produce a wider online footprint. Keep in mind that the content of your video is of importance. If you’re doing a viral video, you had better make sure it is entertaining enough that someone will want to pass it around. Make sure that your content fits your strategy for making a video. Digital video can be a big plus if you’re the only business in your industry who offers it. If this is the case, not only will your videos help you rank higher in the SERPs, but you’ll look like a more dominant player in your industry. So what are you waiting for Scorsese? Grab a camera and a megaphone and get ready to roll.
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