If you’re a social media management specialist who thinks Pinterest is nothing but $10 muffins and $13,000 wedding dresses, this story might change your mind on the much-loved and equally maligned platform.
You could practically hear marketers drooling last Thursday when Pinterest announced that it would now alert users when the items they pinned went down in price.
“You know that giddiness you get when something you’ve wanted forever is suddenly a little (or maybe a lot) cheaper? Well, we’re bringing that saving feeling to Pinterest!” blogged Pinterest’s Jeffery Warren.
Warren, a software engineering intern for the company, said this change is the latest in a series of efforts to help make buying the things you pin even easier.
“In May, we made it easy for you to see the current price of pins from certain websites, but there wasn’t a simple way to tell if your coveted pin’s price dropped. Starting today, we’ll begin sending you an email when this happens. It’s rolling out slowly, so hold tight if you don’t see one right away,” Warren writes.
Unlike sales at your local department store, consumers won’t have to check in constantly to see if the prices went down. Pinterest alerts users in a single email with the latest discounts on pinned items. Naturally, marketers and brands can get in on the mark-down action, and Pinterest’s business blog has all the steps to make it happen.
As with most social media marketing, Pinterest works for very specific companies. Food, fashion, decor, jewelry, shoes and more would all do well with Pinterest’s new mark-down alert feature. In fact, most e-commerce companies could make use of these alerts. But for those that are selling services and other non-visual businesses, Pinterest and its new products might be of little use. Also, this new feature definitely confirms that Pinterest is moving closer to being a liaison between pins and shopping, which might polarize old-school pinners in the long run.
But you tell us, readers: Do you care about alerts on sale items? Is your company currently using Pinterest for marketing? Or is the whole thing sooo 2012? Talk it out in the comments section below!