Brandsplat

hello@brandsplat.com | (800) 299-5498
Ghost Written Content In the Voice of Your Brand

  • Home
  • Estimates
  • Content
  • Clients
  • About
  • Contact
  • Blog
  • BEX Analytics

July 17, 2012 By Brandsplat Leave a Comment

Opening the Magic Blogging Parachute

Follow Us

  • RSS Feed
  • Facebook
  • LinkedIn
  • Twitter
  • Google+

Anybody who does blogging for business certainly got a kick out of the story from Business Insider earlier this week entitled “How to Blog Your Way Out of that Entry-level Job.” In it, the blogger Cassie outlines the must-have blogging tips for success for millennials who are currently displeased with their jobs (aka all of them). We can’t argue with her advice as she herself has an uber successful blog at AskaPRGirl.com. She paints a great picture of how blogging can become the career of your dreams — but we wondered: How can company bloggers tap into this kind of magic?

We’d encourage fledgling small business bloggers to take Cassie’s tips for a spin. Ideas like following businesses you want to be like on Twitter and how to garner media coverage are incredibly valuable. But we would also like to add our thoughts: The biggest thing you can do for your company blog to make it a must-read success boils down to two simple words — Keep Blogging. Sure, that sounds easy. But if it’s so easy, why do 9 out of 10 company blogs cease to exist after the first year? Because blogging takes daily, consistent creativity. Because finding topics is hard. And because finding an audience is even harder. The very act of continuing to blog in spite of zero readers and stagnant content is daunting indeed. This is why we think “keep blogging” is the hardest but best thing you can do for your company blog.

Just think if brands who rock blogging like Whole Foods or Southwest Airlines threw their hands up and quit in the beginning when things were tough? The point is if you want to have a successful blog, the first thing you need to have is content. Good content that shows up regularly for people to read. So keep blogging, for crying out loud.

But that’s our time-tested blogging tip. What words of wisdom/inspiration about blogging would you like to share with us, readers?

Filed Under: Blog Content Management, Blog Marketing Tagged With: Blog Writing, blogging for business

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

BRANDSPLAT creates articles, blogs, social media, and all written content in the voice of your brand. Our clients include entrepreneurs, personalities, mid-size companies, and some of the world's biggest brands.

Get our free Brandsplat Report.






    Search

    Categories

    • Analytics
    • Article Marketing
    • Blog Content Management
    • Blog Marketing
    • Brand Engagement
    • Brandcasting
    • Brandsplat Video Report
    • Business Development
    • Digital Engagement
    • Email Marketing
    • Facebook Management
    • Facebook Marketing
    • Five Things You Might Have Missed
    • General
    • Mobile Marketing
    • News
    • Online Brand Management
    • Online Marketing
    • Online video creation
    • Search Engine Marketing
    • SEO
    • Social Media Management
    • Social Media Marketing
    • Twitter Management
    • Twitter Marketing
    • Video Content
    • Viral Marketing
    • Weekly Five Things You Might Have Missed
    • Weekly Video Report

    Calendar

    • ► 2020
      • September
    • ► 2019
      • April
      • March
      • February
    • ► 2014
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ► 2013
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ▼ 2012
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ► 2011
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ► 2010
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ► 2009
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May

    Odds & Ends

    Guest Blogging Guidelines
    The Brandsplat Report
    Articles

    The Brandsplat Report

    A free monthly video with news and information about online strategy, marketing, and content.

    Search

    Home
    Content
    Clients
    Sitemap
    About
    Articles
    Brandsplat Report
    BEX Analytics
    (800) 299-5498
    hello@brandsplat.com
    Email
    http://twitter.com/@brandsplat
    http://linkedin.com/company/brandsplat
    http://brandsplat.com/videos/
    Copyright © 2019 Brandsplat | All rights reserved.