Brandsplat

hello@brandsplat.com | (800) 299-5498
Ghost Written Content In the Voice of Your Brand

  • Home
  • Estimates
  • Content
  • Clients
  • About
  • Contact
  • Blog
  • BEX Analytics

January 10, 2012 By Brandsplat Leave a Comment

Nobody Likes an Untrustworthy Blog

Follow Us

  • RSS Feed
  • Facebook
  • LinkedIn
  • Twitter
  • Google+

Forrester Research conducted a survey a while back about company blogs. Bad news first: Apparently readers don’t love them. In fact, participants in the survey said they don’t trust corporate blogs. The study, which looked at 90 blogs from Fortune 500 companies, described company blogs as dull, drab and unstimulating.

Ouch. We would take offense to such a gross over-generalization since we happen to be blogging for business experts… Except the sentiment is sort of true. Company-generated blogs are usually drably written and full of hooey about how great business is. I mean, boring, full of crap and untrustworthy are qualities we wouldn’t tolerate from friends — why should we expect readers to stick around for blogs that behave in the same manner?

Being trustworthy online is a big deal. In the sea of ads promising bigger paychecks, bigger social media followings and bigger body parts, brands that are real and tell it like it is stand out. Patagonia, Whole Foods and Starbucks are frequent faces on lists of the best corporate blogs. These brands take their information seriously while lightening up with their image. Mainly they come off knowledgeable and trustworthy. There isn’t a lot of posturing or posing from these brands. They are what they are, and they speak to followers of their blogs like their friends. Again, this goes a long, long way, especially considering our perception of corporate-generated blogs is not so pretty.

Other brands like Caterpillar use their blogs to reach out with knowledge about their products along with safety tips and updates. While even more beloved brands like Southwest Airlines and YouTube use their blogs to give an insight as to what happens at their companies, removing the shroud of secrecy and mystery between companies and followers.

Whatever approach businesses take, achieving trustworthy blog status really boils down to telling the truth, being reliable and being yourself.

Filed Under: Blog Content Management, Blog Marketing Tagged With: Blog Writing, blogging for business

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

BRANDSPLAT creates articles, blogs, social media, and all written content in the voice of your brand. Our clients include entrepreneurs, personalities, mid-size companies, and some of the world's biggest brands.

Get our free Brandsplat Report.






    Search

    Categories

    • Analytics
    • Article Marketing
    • Blog Content Management
    • Blog Marketing
    • Brand Engagement
    • Brandcasting
    • Brandsplat Video Report
    • Business Development
    • Digital Engagement
    • Email Marketing
    • Facebook Management
    • Facebook Marketing
    • Five Things You Might Have Missed
    • General
    • Mobile Marketing
    • News
    • Online Brand Management
    • Online Marketing
    • Online video creation
    • Search Engine Marketing
    • SEO
    • Social Media Management
    • Social Media Marketing
    • Twitter Management
    • Twitter Marketing
    • Video Content
    • Viral Marketing
    • Weekly Five Things You Might Have Missed
    • Weekly Video Report

    Calendar

    • ► 2020
      • September
    • ► 2019
      • April
      • March
      • February
    • ► 2014
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ► 2013
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ▼ 2012
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ► 2011
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ► 2010
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ► 2009
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May

    Odds & Ends

    Guest Blogging Guidelines
    The Brandsplat Report
    Articles

    The Brandsplat Report

    A free monthly video with news and information about online strategy, marketing, and content.

    Search

    Home
    Content
    Clients
    Sitemap
    About
    Articles
    Brandsplat Report
    BEX Analytics
    (800) 299-5498
    hello@brandsplat.com
    Email
    http://twitter.com/@brandsplat
    http://linkedin.com/company/brandsplat
    http://brandsplat.com/videos/
    Copyright © 2019 Brandsplat | All rights reserved.