Brandsplat

hello@brandsplat.com | (800) 299-5498
Ghost Written Content In the Voice of Your Brand

  • Home
  • Estimates
  • Content
  • Clients
  • About
  • Contact
  • Blog
  • BEX Analytics

September 18, 2013 By Dawn Walnoha Leave a Comment

Moisturizer for Dry Blogs

Follow Us

  • RSS Feed
  • Facebook
  • LinkedIn
  • Twitter
  • Google+

How do we put this delicately without offending? Some blog content management strategies can be a real challenge when the subject matter is… well, uh, maybe a little too dry for the average reader. After all, our blogging-for-business efforts are supposed to excite readers and inspire them to learn more about our products and services, not put them in a deep sleep. Luckily, we’re pros at this sort of thing. Here’s our list of 3 easy tips to turn that dry blog into something juicy and readable regardless of subject matter. 

Explain and Entertain: So you know when you’re at a party and somebody asks you, “What is that you do?” and you have a clever couple of sentences that you rattle off about your business? Do that with your blog posts. It is entirely possible for company blogs to talk about the day-to-day happenings and inner workings of their business in an entertaining manner even when the company itself might not be all that fascinating. See the TSA blog, the PayPal blog and the Department of the Interior blog for real-life proof. 

Nibbles, Not Meals: Believe it or not, there are great blogs out there written by engineers, lawyers, medical companies and geologists. The thing all these blogs have in common is the ability to disperse their expertise in short, bite-size posts. Research shows that somewhere over 400 but under 700 words is the magical blog length sweet spot. Remember, you don’t have to cover everything in one post. Blog readers will come back. Tackle one subject per post in an engaging fashion. Spread your wealth of knowledge to future posts. Videos, infographics, memes and original images also make for easy-to-digest (and even easier to link) blog posts. 

Wonder Words: In the Internet ocean of bad writing, things like good grammar, clever copy and good, old-fashioned kick-butt storytelling stand out. Great writing never goes out of style, even in this age of aggressive content marketing. In fact, unique and well-crafted copy proves to be more delicious to search engines time and again (and continues to do so with every Google algorithm update). Read great blogs and books for inspiration and you’ll be writing dynamic posts in no time. Take the time to write it well — or have somebody else do it for you — and your blog will never feel dry again.

Filed Under: Blog Content Management, Blog Marketing

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

BRANDSPLAT creates articles, blogs, social media, and all written content in the voice of your brand. Our clients include entrepreneurs, personalities, mid-size companies, and some of the world's biggest brands.

Get our free Brandsplat Report.






    Search

    Categories

    • Analytics
    • Article Marketing
    • Blog Content Management
    • Blog Marketing
    • Brand Engagement
    • Brandcasting
    • Brandsplat Video Report
    • Business Development
    • Digital Engagement
    • Email Marketing
    • Facebook Management
    • Facebook Marketing
    • Five Things You Might Have Missed
    • General
    • Mobile Marketing
    • News
    • Online Brand Management
    • Online Marketing
    • Online video creation
    • Search Engine Marketing
    • SEO
    • Social Media Management
    • Social Media Marketing
    • Twitter Management
    • Twitter Marketing
    • Video Content
    • Viral Marketing
    • Weekly Five Things You Might Have Missed
    • Weekly Video Report

    Calendar

    • ► 2020
      • September
    • ► 2019
      • April
      • March
      • February
    • ► 2014
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ▼ 2013
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ► 2012
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ► 2011
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ► 2010
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ► 2009
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May

    Odds & Ends

    Guest Blogging Guidelines
    The Brandsplat Report
    Articles

    The Brandsplat Report

    A free monthly video with news and information about online strategy, marketing, and content.

    Search

    Home
    Content
    Clients
    Sitemap
    About
    Articles
    Brandsplat Report
    BEX Analytics
    (800) 299-5498
    hello@brandsplat.com
    Email
    http://twitter.com/@brandsplat
    http://linkedin.com/company/brandsplat
    http://brandsplat.com/videos/
    Copyright © 2019 Brandsplat | All rights reserved.