I came across an interesting article in today’s NY Times about a video product that could be the next big thing in very tiny, very short video content. The service is robo.to and comes to you via Particle, a San Francisco based think-tank that invents
“massively small, “featureful” products that humbly aim to impact people’s lives in a big way.”
Their latest offering aims to empower individual users to post very short (up to four seconds) videos onto their favorite social media platform, thus enabling tiny video tweets and updates to all your friends. Wanna tell your posse that you just ordered a venti cappuccino? Why not use your video enabled phone or webcam to record and share that foamy milk mustache you’ve got going on? And if you have multiple social media platforms (Twitter, Facebook, etc.), you can instantly broadcast that vid to all of them with just one click. As the company says on their site, “write once, publish everywhere”. But the service doesn’t stop there. Today, robo.tv is announcing the release of “TV Mode” which allows users to search videos based on a keyword or #hashtag. For example, if you type in #a in the searchbox in TV Mode, you will see all videos posted that start with #a. You can see how this could be a powerful tool once they get a few million video posts from around the globe.Â This kind of short-form video content and distribution is a very simple, very elegant idea that could be used to get a visual snapshot of what is going on in the world of social media. It’s a pretty powerful little tool. One that I hope will catch on.