Brandsplat

hello@brandsplat.com | (800) 299-5498
Ghost Written Content In the Voice of Your Brand

  • Home
  • Estimates
  • Content
  • Clients
  • About
  • Contact
  • Blog
  • BEX Analytics

November 14, 2012 By Brandsplat Leave a Comment

Local Hero: Blogging Helps Put Your Business on the Map

Follow Us

  • RSS Feed
  • Facebook
  • LinkedIn
  • Twitter
  • Google+

We know that blog marketing is great for a company’s online presence, search engine ranking and digital branding. But what about local SEO? Can blogging help your local SEO? Going “local” is all the rage these days. High search engine rankings for your neighborhood or city are solid gold for local companies with lots of competition in their industry. Small and large businesses alike are all looking for ways to climb to the top of the heap, and local SEO has become a highly-sought-after online marketing technique.

According to Chris Silver Smith of Search Engine Land, blogging might very well be the secret to becoming a local hero.

“The cool thing is, a great many local businesses still are not blogging, so use of it as a search engine optimization tactic is still something of a secret weapon,” Silver Smith writes.

The most straightforward thing blogging does for business’ local SEO is that is it provides regular, updated content for your website “to seduce parts of Google’s algorithms that feature content based on freshness.” Blogging is an easy fix for freshness seeing as the best blogs are updated daily or at the very least several times a week. Blogs also make for great fodder for social media. Local businesses can help secure their SEO with frequently-updated Twitter and Facebook feeds, and links to blog posts are naturals for these platforms.

Silver Smith also notes that since blogging helps businesses interact with other bloggers, it can help establish your company as a trusted resource and provide endless unique link profiles.

Yet, as we tell our clients, Silver Smith warns blogging success doesn’t help SEO overnight.

“Installing a blog and writing on it consistently are not going to be shortcuts to achieving higher rankings fast — these things take some work,” he adds. “However, this investment in engaging with online consumers will give you an advantage that won’t disappear overnight. And, if you do it right, it could help you get ahead of your competitors in terms of SEO and social media.”

Filed Under: Blog Content Management, Blog Marketing Tagged With: blog creation, Blog Marketing

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

BRANDSPLAT creates articles, blogs, social media, and all written content in the voice of your brand. Our clients include entrepreneurs, personalities, mid-size companies, and some of the world's biggest brands.

Get our free Brandsplat Report.






    Search

    Categories

    • Analytics
    • Article Marketing
    • Blog Content Management
    • Blog Marketing
    • Brand Engagement
    • Brandcasting
    • Brandsplat Video Report
    • Business Development
    • Digital Engagement
    • Email Marketing
    • Facebook Management
    • Facebook Marketing
    • Five Things You Might Have Missed
    • General
    • Mobile Marketing
    • News
    • Online Brand Management
    • Online Marketing
    • Online video creation
    • Search Engine Marketing
    • SEO
    • Social Media Management
    • Social Media Marketing
    • Twitter Management
    • Twitter Marketing
    • Video Content
    • Viral Marketing
    • Weekly Five Things You Might Have Missed
    • Weekly Video Report

    Calendar

    • ►2020
      • September
    • ►2019
      • April
      • March
      • February
    • ►2014
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ►2013
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ▼2012
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ►2011
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ►2010
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ►2009
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May

    Odds & Ends

    Guest Blogging Guidelines
    The Brandsplat Report
    Articles

    The Brandsplat Report

    A free monthly video with news and information about online strategy, marketing, and content.

    Search

    Home
    Content
    Clients
    Sitemap
    About
    Articles
    Brandsplat Report
    BEX Analytics
    (800) 299-5498
    hello@brandsplat.com
    Email
    http://twitter.com/@brandsplat
    http://linkedin.com/company/brandsplat
    http://brandsplat.com/videos/
    Copyright © 2019 Brandsplat | All rights reserved.