The following harangue may seem a bit odd considering we are masters in ghostwriting blogs and blog creation, but bear with us. It’s recently come to our attention that bloggers need to lighten the funk up. We’re living in an age where bloggers have been given inordinate amounts of power, when bloggers get pepper sprayed and when Hollywood is looking to blogs for the next big success story. All of this pressure has caused many bloggers to lose their sense of whimsy, adventure and — most of all — humor. To that we say a sober and serious “pfffftttt!” Your serious blog needs to snap out of it… and here’s why.
Doctors say that laughter does the following amazing things: decreases pain, boosts immunity, prevents heart disease, eases anxiety and relieves stress. While the purpose of our blogging for business venture may not be to improve our readers’ health, it wouldn’t be the worst thing in the world if people who encountered our little blog actually felt better after reading it. More than that, blogs with humor, a distinctive voice, a trustworthy tone and positive messages are the kind of things that simply attract readers by the dozens.
Naturally, if your business deals with serious issues, a sarcastic or slapstick blog would be out of line to say the least. And yet the power of laughter is undeniable. Days after Steve Jobs passed away, this cartoon wound up in all kinds of blogs and social media news feeds. Why? Because it’s funny and clever and smart — just the kind of thing we need after a sad event. Regardless of what business your blog focuses on, humor is the kind of universal thing that connects readers. And any business can make fun of itself and find humor in its products. (Don’t believe us? Watch this.)
So here’s my challenge to you, dear readers: Infuse your business blog with a little light, some humor and your own sparkling personality and then come back here and tell us how it turned out!