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March 28, 2019 By Benjamin Porter Leave a Comment

Leadership or Marketing?

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This is a ridiculous video (see below). And like many ridiculous videos, it’s now closing in on one million views. There’s a narrator who explains how this is a lesson in leadership. But I don’t agree. In my opinion, successful leadership creates something more than just the three minute “grassroots movement” shown here. I would also say that my drunk cousin who starts the wave at a Dodger game is not a leader.

However, this happy fellow wants to get more people to buy into his moment. He wants more joy. So he’s showing everyone how they can get more joy. And by God he does it! I suggest you turn off the sound and watch. I don’t think you’ll see a leader. But you will see a salesman who, for a few minutes anyway, knows his market perfectly.

Filed Under: Digital Engagement, Mobile Marketing, Online Marketing, Viral Marketing

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