Brandsplat

hello@brandsplat.com | (800) 299-5498
Ghost Written Content In the Voice of Your Brand

  • Home
  • Estimates
  • Content
  • Clients
  • About
  • Contact
  • Blog
  • BEX Analytics

January 9, 2013 By Brandsplat Leave a Comment

Kim Kardashian’s Baby Wrote This Blog

Follow Us

  • RSS Feed
  • Facebook
  • LinkedIn
  • Twitter
  • Google+

A-ha! Made ya look! As ridiculous as our title is, there’s something valid to be said about it — and no, it isn’t that even an unborn child, Kardashian though it is, can write a blog. Whether your blog creation can grab someone’s attention by the lapels happens in a split second. In InternetLand, the information slides fast and loose and the stuff we actually stop on has to really pique our collective interest. Nicolas Carr wrote a great piece for The Atlantic the other day about how we’ve turned into a nation of scanners and how maybe Google is melting our brains. At least, I think that’s what it was about. I couldn’t finish the whole thing. Nevertheless, these observations bring up all kinds of interesting questions, like whether it’s even worth your time blogging for this generation of barely-readers and super-scanners. And aside from lies about celebrities, how do you get readers to actually look at your blog?

We say blogging for business is a worthy fight to be had, despite the pervasive societal attention span which resembles that of a hummingbird with ADHD. In fact, one could argue that for every glance an article or blog gets, there could be as many, if not more, legitimate reads thanks to the smartphone and tablet revolution. Meaty and readable content is highly sought after, so diligent marketing can help any blog about anything get in front of the right audience. Also, the addiction to short reads and scannable blog posts is actually a blessing. Posting great images and videos instead of lengthy articles a few times a week saves you time while creating the kind of posts perfect for busy blog audiences on the go.

When it comes to the matter of reeling readers in, don’t be afraid to add some pop to your titles. Memorable, funny, shocking and intriguing headlines will slow down even the fastest scanner in the bunch. Sure, promising topless photos of Kate Middleton is probably not the way to go, particularly if you’re a nonprofit for orphans. But using your headline to give readers a taste of the brilliance to be found in your company’s blog is exactly what a great headline should do. An ace blog content management team can take the best and most interesting points of your posts to create kick-butt, must-read headlines. If, however, you are referencing a celebrity, hot stories, a new product or hit pop culture phenom in a blog post, make sure you do put it in the title and tag that puppy so new readers can come and find you.

Filed Under: Blog Content Management, Blog Marketing Tagged With: Blog content management, blog creation, blogging for business

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

BRANDSPLAT creates articles, blogs, social media, and all written content in the voice of your brand. Our clients include entrepreneurs, personalities, mid-size companies, and some of the world's biggest brands.

Get our free Brandsplat Report.






    Search

    Categories

    • Analytics
    • Article Marketing
    • Blog Content Management
    • Blog Marketing
    • Brand Engagement
    • Brandcasting
    • Brandsplat Video Report
    • Business Development
    • Digital Engagement
    • Email Marketing
    • Facebook Management
    • Facebook Marketing
    • Five Things You Might Have Missed
    • General
    • Mobile Marketing
    • News
    • Online Brand Management
    • Online Marketing
    • Online video creation
    • Search Engine Marketing
    • SEO
    • Social Media Management
    • Social Media Marketing
    • Twitter Management
    • Twitter Marketing
    • Video Content
    • Viral Marketing
    • Weekly Five Things You Might Have Missed
    • Weekly Video Report

    Calendar

    • ► 2020
      • September
    • ► 2019
      • April
      • March
      • February
    • ► 2014
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ▼ 2013
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ► 2012
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ► 2011
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ► 2010
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ► 2009
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May

    Odds & Ends

    Guest Blogging Guidelines
    The Brandsplat Report
    Articles

    The Brandsplat Report

    A free monthly video with news and information about online strategy, marketing, and content.

    Search

    Home
    Content
    Clients
    Sitemap
    About
    Articles
    Brandsplat Report
    BEX Analytics
    (800) 299-5498
    hello@brandsplat.com
    Email
    http://twitter.com/@brandsplat
    http://linkedin.com/company/brandsplat
    http://brandsplat.com/videos/
    Copyright © 2019 Brandsplat | All rights reserved.