According to a recent poll conducted by Ragan Communications and PollStream only one third of respondents were utilizing micro blogging sites like Twitter to further engage their audience in their brand.Â Also, about half of those polled believed that Twitter was a fad and was likely to plateau. Well no doubt. Maybe that’s because Twitter was intended for social media and not to sell people stuff they didn’t know they needed. That’s my take, anyway. Twitter has taken steps to protect themselves from becoming an ad whore by outsourcing ad formats to third party companies that want to use Twitter as a marketing tool. In a recent Adweek article sites like CinemaTweets and ExecTweets integrate branding and social networking via Twitter. The smart thing here is that if these marketing efforts fail, Twitter can easily shed these guys like a bad sunburn in the middle of July. If they are successful at it, guess who will get the credit. Regardless, you can’t blame marketers for being a bit skittish. But people who were intended to use social media (non-advertising budgeting humans) use it successfully. TakeÂ @davecarroll, the twitter guy who had a bad experience flying United Airlines and wrote a little ditty about it and posted a video on Youtube. I bet he doesn’t think Twitter is a fad. In fact, chances are he’ll be using Twitter to announce every United Airlines related song he writes.
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