Brandsplat

hello@brandsplat.com | (800) 299-5498
Ghost Written Content In the Voice of Your Brand

  • Home
  • Estimates
  • Content
  • Clients
  • About
  • Contact
  • Blog
  • BEX Analytics

May 3, 2011 By Brandsplat Leave a Comment

Is There a Such Thing as Too Much Content?

Follow Us

  • RSS Feed
  • Facebook
  • LinkedIn
  • Twitter
  • Google+

“Fill it up with new content! Update hourly! Beat users senseless with information!”

These are the online branding and social media marketing commandments. We have all been told by our digital gurus that absolute inundation is the only way to keep in touch with our online followers. In short, to not update is to die. We abide by these unspoken rules; but lately we’ve been wondering if our protocol about blogging and social media shouldn’t be shifted to accommodate our changing views about digital media.

American Express rightfully gets routinely patted on the back for its new digital dominance and ongoing updating efforts. The credit card company has turned its image on its head by adding social media and blog-like news components to its website. Less of a place where you just check your balance and then bounce, OpenForum is more of a magazine that covers everything from money management to small business videos. The company is looking to empower small business owners and cardholders (of course), so AmEx has carefully chosen content that carries out that message.

The only problem? There is a lot of content on OpenForum. In fact, it’s jam-packed. Sure, all of the content is thoughtfully chosen and well executed, with bloggers from The Atlantic and NBC serving as experts. But there is a lot to digest — so much that many users most likely keep their eyes on the toolbar that helps them access their account and then quickly exit. It’s too bad, seeing as the content is helpful and worth reading.

But AmEx isn’t alone here. Many brands don’t know when to say when with the content. They want to cover any and every thing that could be associated with their business, leaving web browsers exhausted. It is a fact that today’s web user is looking for shorter blasts of information that cuts to the point. Whether it is for business or pleasure, the next wave in content brought about by sites like Twitter and Tumblr truly is short and sweet and not over-crowded.

So perhaps updating frequently isn’t as much of a problem as updating all day with epic-length blogs and wordy social media posts. What say you, dear overly-saturated readers?

Filed Under: Blog Marketing, Digital Engagement, Social Media Management Tagged With: online branding, Social Media Marketing

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

BRANDSPLAT creates articles, blogs, social media, and all written content in the voice of your brand. Our clients include entrepreneurs, personalities, mid-size companies, and some of the world's biggest brands.

Get our free Brandsplat Report.






    Search

    Categories

    • Analytics
    • Article Marketing
    • Blog Content Management
    • Blog Marketing
    • Brand Engagement
    • Brandcasting
    • Brandsplat Video Report
    • Business Development
    • Digital Engagement
    • Email Marketing
    • Facebook Management
    • Facebook Marketing
    • Five Things You Might Have Missed
    • General
    • Mobile Marketing
    • News
    • Online Brand Management
    • Online Marketing
    • Online video creation
    • Search Engine Marketing
    • SEO
    • Social Media Management
    • Social Media Marketing
    • Twitter Management
    • Twitter Marketing
    • Video Content
    • Viral Marketing
    • Weekly Five Things You Might Have Missed
    • Weekly Video Report

    Calendar

    • ► 2020
      • September
    • ► 2019
      • April
      • March
      • February
    • ► 2014
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ► 2013
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ► 2012
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ▼ 2011
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ► 2010
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ► 2009
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May

    Odds & Ends

    Guest Blogging Guidelines
    The Brandsplat Report
    Articles

    The Brandsplat Report

    A free monthly video with news and information about online strategy, marketing, and content.

    Search

    Home
    Content
    Clients
    Sitemap
    About
    Articles
    Brandsplat Report
    BEX Analytics
    (800) 299-5498
    hello@brandsplat.com
    Email
    http://twitter.com/@brandsplat
    http://linkedin.com/company/brandsplat
    http://brandsplat.com/videos/
    Copyright © 2019 Brandsplat | All rights reserved.