Advertising, PR and Marketing

We have tested thousands of concept, messaging, positioning and advertising ideas in more than 40 countries worldwide. We work with today’s top marketers to help them refine, evolve and optimize ideas prior to media exposures. That’s because our techniques reveal both conceptual and emotional understanding.

Our studies include:

• Consumer Profiling
• Brand Development
• Market Landscape
• Concept Evaluation & Optimization
• Advertising Development & Refinement
• Messaging Refinement
• Positioning Evaluation & Exploratory
• Claims and Benefit Evaluation