Whether Apple knows it or not, they have just demonstrated how to script powerful SEO copywriting that can be both effective and entertaining. It comes in the form of a recent spliced up video of extracts taken from Apple’s Keynote address in September 2009 (below).
You have to wonder if the people at Apple have a keyword strategy for their keynote addresses that mimics what you’d expect to see in SEO copywriting. What is SEO copywriting? SEO copywriting is the art (some would say science) of crafting compelling copy on a web page that strives for keyword density which can be used as a factor in determining whether that web page is relevant to a specified keyword or keyword phrase. Obviously keyword density is helpful to have so that when web crawlers visit the page, your keywords will be indexed and ranked higher for those searched terms. This means you can organically grow your ranking for certain search terms if you have the right keyword density. In the case of the Apple keynote address, the keywords/keyword strategy would include implementing the following words into the copy: great, incredible, amazing, beautiful, awesome, easy, nice, cool and wonderful. When you watch the full version of the Apple keynote, the above listed keywords are not so evident and even add a flare of enthusiasm to the presentation. When I saw the original video, I didn’t notice the overuse of any one of the words until the spliced video pointed it out in a humorous way. Considering the spliced video is inching toward half a million views in just three days, perhaps others will see it more clearly too.
I thought it would be interesting to go back to the originanl un-spliced version and see just how many times each word was used. Here is a breakdown:
Great (54)
Incredible (26)
Easy (18)
Amazing (17)
Cool (12)
Beautiful (7)
Nice (6)
Awesome (5)
Wonderful (5)
I don’t really know if the Apple presentation was intentionally scripted with these keywords in mind or not. That’s not the point. The point is this is a nice illustration of how you can write compelling content with a handful of words as long as you implement the words naturally, and keep in mind that what you’re writing about must capture the attention of your audience. Hats off to the people at Apple for giving us a great, incredible, amazing, awesome, nice and wonderful things to think about. Cool.
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