According to recent August 2009 data from the comScore Video Metrix service, Google sites (including YouTube) garnered over 10 billion video views in the month of August alone. No other brands came close. Google has the majority of video views considering that overall numbers totaled 25 billion video views, according to the data. That’s a lot of traffic! Microsoft came in at a distant second with only 546 million views for the month with Viacom digital and Hulu coming in just behind in third and fourth place. It’s evident that Google/YouTube has deep penetration when it comes to online videos when you consider that they attracted 121.4 million unique viewers for August. Whenever you see numbers like that, you can expect to see advertisers and marketers flocking toward a medium that can capture that much traffic and keep growing. You can bet that video will be huge in the next year. Keep an eye out for more blog videos, how-to videos, branded content, viral videos, interactive videos, television shows, independent videos and all kinds of advertising to go with it. Let the proliferation begin.
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