We’ll admit that when Google released its social media platform, Google+, awhile back, we weren’t thrilled. I mean, another social network to market on — and an untested one at that? The whole prospect seemed exhausting… especially considering that Google had tried and failed before at the social game. Besides, how many more networks do we need? Even the most nimble marketers have reached their limit. Yet something strange has happened since Google+ was released in 2011: Google+ has become really cool, relevant and super simple to use.
In terms of registering and getting started on a social network, no platform is easier than Google+. If you have a Gmail account, this process takes about two minutes; if not, it’s still easier than getting started on Facebook (and a lot more fun). Google+ wisely wants its users to get in the action right away, so “start screens” take new members through the best of the sites features and how to use them. Setting up a branded page is just as easy and can be done in a matter of moments. Once a company is ready to go and get schmoozing, a great place to start is the Communities section. Every possible interest and topic is covered in these groups and they are a great place to meet followers, promote your brand and explore how Google+ really works. Like any new social media account, it takes some time to find people and make connections, but Google+ is truly unique and well worth the little investment it takes.
Social media marketing on Google+ means your brand gets all the benefits of Google, including the search engine, YouTube, Calendar, Chrome, Wallet, Maps and Hangouts — to name just a few. Yes, by marketing on Google+, your posts stretch to all of Google products. Powered by the most-visited site on the planet gives every social move you make longer-lasting power than it would have anywhere else.
Writer for Copyblogger Demian Farnworth says there’s another powerful reason to consider Google+.
“Where a tweet or a Facebook post has a shelf life of 30 minutes at the most, a Google+ post can be found during a search by someone in your network … no matter how old it is,” he writes.
But these are not the only reason to consider Google+. It also has dozens of unique features and is incredibly image and video friendly. And all you need to get started is to visit Google. Does it get any easier?
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