Brandsplat

hello@brandsplat.com | (800) 299-5498
Ghost Written Content In the Voice of Your Brand

  • Home
  • Estimates
  • Content
  • Clients
  • About
  • Contact
  • Blog
  • BEX Analytics

May 15, 2013 By Brandsplat Leave a Comment

Google Glass: Smash or Trash?

Follow Us

  • RSS Feed
  • Facebook
  • LinkedIn
  • Twitter
  • Google+

Title of the Post Goes Here

Over the last few months, we’ve enjoyed tracking online coverage of Google Glass. Why? Well, if Google can convince the world to wear silly little computers on their heads, then the brand will have pulled off the online brand management coup of the year. And if not, the failure will give Google haters a never-ending supply of material. Either way, we loved that a reader brought this handy little infographic, which outlines everything we need to know about Google Glass, to our attention.

It’s hard not to snicker at the idea of wearable technology, so naturally Goggle Glass made for an excellent target during Saturday Night Live a couple of weeks ago. In it, Weekend Update tech reporter Randall Weeks (played by Fred Armisen) tried to illustrate how normal and easy the Glass works. Predictably, SNL’s version of the product was hilarious glitchy and hard to use.

Yet, as the infographic points out, we’ve been rocking some form of wearable technology since the 1980s heyday of calculator watches. And for all of its silly features and comedic possibilities, Google Glass does a lot of cool things, too.

“Glass is a step toward the dream of ubiquitous computing in which the Internet is available everywhere at all times without the need for interrupting the task at hand,” the infographic notes. Eye-level Internet means real-time flight status at the airport, checking the weather without glancing at a phone and turn-by-turn directions. The bumps and glitches of Google Glass are currently being worked out, thanks to a team of lucky fans who forked over $1,500 each to help in “shaping the future of Glass.” The rest of us will be able to get our mitts on Glass for a lot less dough — and right in time for the holidays.

One thing is certain: Google Glass is highly buzzed about, parodied and blogged on. From an online marketing viewpoint, Google has already won. Thousands of the devices will fly off the shelves just out of sheer curiosity. Whether Glass can outlast the calculator watch, however, remains to be seen.

Filed Under: Online Brand Management, Online Marketing Tagged With: online brand management

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

BRANDSPLAT creates articles, blogs, social media, and all written content in the voice of your brand. Our clients include entrepreneurs, personalities, mid-size companies, and some of the world's biggest brands.

Get our free Brandsplat Report.






    Search

    Categories

    • Analytics
    • Article Marketing
    • Blog Content Management
    • Blog Marketing
    • Brand Engagement
    • Brandcasting
    • Brandsplat Video Report
    • Business Development
    • Digital Engagement
    • Email Marketing
    • Facebook Management
    • Facebook Marketing
    • Five Things You Might Have Missed
    • General
    • Mobile Marketing
    • News
    • Online Brand Management
    • Online Marketing
    • Online video creation
    • Search Engine Marketing
    • SEO
    • Social Media Management
    • Social Media Marketing
    • Twitter Management
    • Twitter Marketing
    • Video Content
    • Viral Marketing
    • Weekly Five Things You Might Have Missed
    • Weekly Video Report

    Calendar

    • ► 2020
      • September
    • ► 2019
      • April
      • March
      • February
    • ► 2014
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ▼ 2013
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ► 2012
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ► 2011
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ► 2010
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • ► 2009
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May

    Odds & Ends

    Guest Blogging Guidelines
    The Brandsplat Report
    Articles

    The Brandsplat Report

    A free monthly video with news and information about online strategy, marketing, and content.

    Search

    Home
    Content
    Clients
    Sitemap
    About
    Articles
    Brandsplat Report
    BEX Analytics
    (800) 299-5498
    hello@brandsplat.com
    Email
    http://twitter.com/@brandsplat
    http://linkedin.com/company/brandsplat
    http://brandsplat.com/videos/
    Copyright © 2019 Brandsplat | All rights reserved.